Audi Quattro - “Egg”
Audi
| Title | Egg |
| Tagline | Independent grip. Intelligently applied |
| Agency | Bartle Bogle Hegarty |
| Advertiser | Audi |
| Brand | Audi Quattro |
| Product Category | Cars |
| Campaign Name | Quattro Hands |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | September 12, 2008 |
| Media Type | Print |
| Awards |
Cannes Lions International Festival of Creativity, 2009 (Silver Lion Campaign) for Cars
|
| Creative Director |
Kevin Stark |
| Creative Director |
Nick Kidney |
| Art Director |
Richard Kennedy |
| Art Director |
Spencer Lawrence |
| Creative Team |
Paul Yull |
| Creative Team |
Adi Birkinshaw |
| Account Planner |
Rachel Hatton |
| Agency Producer |
Jane Bessey |
| Account Manager |
Simon Coles |
| Photographer |
Giles Revell |
| Typographer |
Richard Kennedy |
| Typographer |
Spencer Lawrence |
| Advertising Manager |
Chris Hawken |
Concept
It uses the strapline Independent grip, Intelligently applied and cleverly equates quattro's reactive road-handling ability with the human hand.
