Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: (+44) 020 7734 1677
  • Fax: (+44) 020 7437 3666

Audi - "Egg" - Bartle Bogle Hegarty

  • Egg
  • Audi
  • Audi
  • Bartle Bogle Hegarty
  • United Kingdom
  • Quattro Hands
Product NameQuattro
Product CategoryCars
MarketUnited Kingdom
Date of First Broadcast/PublicationSeptember 12, 2008
Media TypePrint
Awards Cannes Lions International Festival of Creativity, 2009 (Silver Lion Campaign) for Cars
Creative Director Kevin Stark
Creative Director Nick Kidney
Art Director Richard Kennedy
Art Director Spencer Lawrence
Creative Team Paul Yull
Creative Team Adi Birkinshaw
Account Planner Rachel Hatton
Agency Producer Jane Bessey
Account Manager Simon Coles
Photographer Giles Revell
Typographer Richard Kennedy
Typographer Spencer Lawrence
Advertising Manager Chris Hawken
Independent grip. Intelligently applied


It uses the strapline ‘Independent grip, Intelligently applied’ and cleverly equates quattro's reactive road-handling ability with the human hand.