Robinsons - “Wimbledon Imagine”
Britvic Soft Drinks Limited
|Tagline||Robinsons. Part of Wimbledon since 1935|
|Agency||Bartle Bogle Hegarty|
|Advertiser||Britvic Soft Drinks Limited|
|Campaign Name||Wimbledon Imagine|
|Country of Production||United Kingdom|
|Date of First Broadcast/Publication||June 1, 2009|
||British Arrows, 2010 (Silver) for Best 30-60 Second Commercial|
British Arrows, 2010 (Gold) for Soft Drinks
|Director of Photography
||Blink London |
||Cut + Run |
||Absolute Post |
The Wimbledon period is a unique time of year when the nation literally goes mad for tennis and for the hope that we might, one day, have a British winner.
In this film, we bring the anticipation and excitement to life as we capture how the country would react if a Briton were to win Wimbledon.
Robinsons is one of the original Wimbledon sponsors. The challenge is to claim consumers hearts and minds by elevating Robinsons'sponsorship of Wimbledon and giving it a more active role in the nation's enjoyment of the event.