TitleWimbledon Imagine
Post Production
Campaign Wimbledon Imagine
Advertiser Britvic Soft Drinks Limited
Brand Robinsons
Date of First Broadcast/Publication
Business Sector Non-Alcoholic
Tagline Robinsons. Part of Wimbledon since 1935
Philosophy The Wimbledon period is a unique time of year when the nation literally goes mad for tennis and for the hope that we might, one day, have a British winner.
In this film, we bring the anticipation and excitement to life as we capture how the country would react if a Briton were to win Wimbledon.
Problem Robinsons is one of the original Wimbledon sponsors. The challenge is to claim consumers hearts and minds by elevating Robinsons'sponsorship of Wimbledon and giving it a more active role in the nation's enjoyment of the event.
Media Type Television
Market United Kingdom
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