Bartle Bogle Hegarty London, United Kingdom Advertising / Full Service / Integrated

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Bartle Bogle Hegarty Creative Work

Title "Wimbledon Imagine"
Agency Bartle Bogle Hegarty
Production Company Blink London
Editing Company Cut + Run LDN
Post Production Absolute Post
Sound Wave Studios
Campaign Wimbledon Imagine
Advertiser Britvic Soft Drinks Limited
Brand Robinsons
Date of First Broadcast/Publication 6/2009
Business Sector Non-Alcoholic
Problem Robinsons is one of the original Wimbledon sponsors. The challenge is to claim consumers hearts and minds by elevating Robinsons'sponsorship of Wimbledon and giving it a more active role in the nation's enjoyment of the event.
Philosophy The Wimbledon period is a unique time of year when the nation literally goes mad for tennis and for the hope that we might, one day, have a British winner.
In this film, we bring the anticipation and excitement to life as we capture how the country would react if a Briton were to win Wimbledon.
Tagline Robinsons. Part of Wimbledon since 1935
Media Type Television
Length60 seconds
Market United Kingdom
Creative Director Mr. Nick Gill
Art Director Mr. Szymon Rose
Copywriter Mr. Daniel Schafer
Director Mr. Benito Montorio
Director of Photography Mr. Antonio Paladino
Account Director Ms. Sylvia Pelzer
Account Planner Ms. Nina Rahmatallah
Account Manager Ms. Corina Cuddihy
Editor Mr. Andy McGraw
Post Production Mr. Phil Oldham
Sound Mr. Aaron Reynolds
Engagement Planner Mr. Darius Karbassion

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