Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: (+44) 020 7734 1677
  • Fax: (+44) 020 7437 3666

Robinsons - "Wimbledon Imagine" - Bartle Bogle Hegarty

  • Wimbledon Imagine
  • Robinsons
  • Britvic Soft Drinks Limited
  • Bartle Bogle Hegarty
  • United Kingdom
  • Wimbledon Imagine
Product CategoryNon-Alcoholic
MarketUnited Kingdom
Date of First Broadcast/PublicationJune 1, 2009
Media TypeTelevision
Length60 Seconds
Awards British Arrows, 2010 (Silver) for Best 30-60 Second Commercial
British Arrows, 2010 (Gold) for Soft Drinks
Production Company Blink London
Editing Company Cut + Run LDN
Post Production Absolute Post
Sound Wave Studios
Creative Director Nick Gill
Art Director Szymon Rose
Copywriter Daniel Schafer
Director Benito Montorio
Director of Photography Antonio Paladino
Account Director Sylvia Pelzer
Account Planner Nina Rahmatallah
Account Manager Corina Cuddihy
Editor Andy McGraw
Post Production Phil Oldham
Sound Aaron Reynolds
Engagement Planner Darius Karbassion
Robinsons. Part of Wimbledon since 1935

Concept

The Wimbledon period is a unique time of year when the nation literally goes mad for tennis and for the hope that we might, one day, have a British winner.
In this film, we bring the anticipation and excitement to life as we capture how the country would react if a Briton were to win Wimbledon.

Problem

Robinsons is one of the original Wimbledon sponsors. The challenge is to claim consumers hearts and minds by elevating Robinsons'sponsorship of Wimbledon and giving it a more active role in the nation's enjoyment of the event.