Bartle Bogle Hegarty, London 
- 60 Kingly Street Soho
- London W1B 5DS
- United Kingdom
- Phone: 020 7734 1677
- Fax: 020 7437 3666
- Country Phone Code: 44
- Website: www.bartleboglehegarty.com
Robinsons - “Wimbledon Imagine”
Britvic Soft Drinks Limited| Title | Wimbledon Imagine |
| Tagline | Robinsons. Part of Wimbledon since 1935 |
| Agency | Bartle Bogle Hegarty |
| Advertiser | Britvic Soft Drinks Limited |
| Brand | Robinsons |
| Product Category | Non-Alcoholic |
| Campaign Name | Wimbledon Imagine |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | June 1, 2009 |
| Media Type | Television |
| Length | 60 Seconds |
| Awards | British Arrows, 2010 (Silver) for Best 30-60 Second Commercial British Arrows, 2010 (Gold) for Soft Drinks |
| Creative Director | Nick Gill |
| Art Director | Szymon Rose |
| Copywriter | Daniel Schafer |
| Director | Benito Montorio |
| Director of Photography | Antonio Paladino |
| Account Director | Sylvia Pelzer |
| Account Planner | Nina Rahmatallah |
| Account Manager | Corina Cuddihy |
| Editor | Andy McGraw |
| Post Production | Phil Oldham |
| Sound | Aaron Reynolds |
| Engagement Planner | Darius Karbassion |
| Production Company | Blink London |
| Editing Company | Cut + Run |
| Post Production | Absolute Post |
| Sound | Wave |
Concept
The Wimbledon period is a unique time of year when the nation literally goes mad for tennis and for the hope that we might, one day, have a British winner.
In this film, we bring the anticipation and excitement to life as we capture how the country would react if a Briton were to win Wimbledon.
In this film, we bring the anticipation and excitement to life as we capture how the country would react if a Briton were to win Wimbledon.
Problem
Robinsons is one of the original Wimbledon sponsors. The challenge is to claim consumers hearts and minds by elevating Robinsons'sponsorship of Wimbledon and giving it a more active role in the nation's enjoyment of the event.