Bartle Bogle Hegarty, London

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: 020 7734 1677
  • Fax: 020 7437 3666
  • Country Phone Code: 44

Barclaycard - “Roller Coaster”

Barclays


TitleRoller Coaster
AgencyBartle Bogle Hegarty
AdvertiserBarclays
BrandBarclaycard
Product CategoryCredit Cards
Campaign NameRoller Coaster
Country of ProductionUnited Kingdom
Date of First Broadcast/PublicationJanuary 22, 2010
Media TypeTelevision
Awards British Arrows, 2011 (Shortlist) for Financial
Creative Director Adam Tucker
Art Director Szymon Rose
Copywriter Daniel Schaefer
Director Nicolai Fuglsig
Director of Photography Alwin Kuchler
Account Director Nick Phelps
Account Planner Nicky Vita
Agency Producer Olly Chapman
Editor Rick Russell
Production Company MJZ
Editing Company Final Cut
Post Production The Mill
Sound Wave

Story

The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.

Concept

The four week campaign launches online on YouTube and Barclaycard’s Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial.

Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.