Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

Title "Roller Coaster"
Agency Bartle Bogle Hegarty
Editing Company Final Cut
Sound Wave Studios
Campaign Roller Coaster
Advertiser Barclays
Brand Barclaycard
Date of First Broadcast/Publication 1/2010
Business Sector Credit Cards
Story The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
Philosophy The four week campaign launches online on YouTube and Barclaycard’s Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using as a hub for all new information about the commercial.

Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Media Type Television
Post Production The Mill London
Production Company MJZ
Creative Director Mr. Adam Tucker
Art Director Mr. Szymon Rose
Copywriter Mr. Daniel Schaefer
Director Mr. Nicolai Fuglsig
Director of Photography Mr. Alwin Kuchler
Account Director Mr. Nick Phelps
Account Planner Ms. Nicky Vita
Agency Producer Olly Chapman
Editor Mr. Rick Russell

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