Bartle Bogle Hegarty

London, United Kingdom

Full Service

TitleRoller Coaster
Editing Company
Campaign Roller Coaster
Advertiser Barclays
Brand Barclaycard
Date of First Broadcast/Publication
Business Sector Credit Cards
Story The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
Philosophy The four week campaign launches online on YouTube and Barclaycard’s Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using as a hub for all new information about the commercial.

Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Media Type Television
Post Production
Production Company MJZ
Creative Director
Art Director
Director of Photography
Account Director
Account Planner
Agency Producer

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