Barclaycard - “Roller Coaster”
|Agency||Bartle Bogle Hegarty|
|Product Category||Credit Cards|
|Campaign Name||Roller Coaster|
|Country of Production||United Kingdom|
|Date of First Broadcast/Publication||January 22, 2010|
||British Arrows, 2011 (Shortlist) for Financial|
|Director of Photography
||Final Cut |
||The Mill |
The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
The four week campaign launches online on YouTube and Barclaycards Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial.
Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.