Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

TitleRoller Coaster
Agency
Editing Company
Sound
Campaign Roller Coaster
Advertiser Barclays
Brand Barclaycard
Date of First Broadcast/Publication
Business Sector Credit Cards
Story The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
Philosophy The four week campaign launches online on YouTube and Barclaycard’s Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial.

Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Media Type Television
Post Production
Production Company MJZ
Creative Director
Art Director
Copywriter
Director
Director of Photography
Account Director
Account Planner
Agency Producer
Editor

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