Bartle Bogle Hegarty, London

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: 020 7734 1677
  • Fax: 020 7437 3666
  • Country Phone Code: 44

Kronenbourg - “Slow the Pace”

Heineken


TitleSlow the Pace
AgencyBartle Bogle Hegarty
AdvertiserHeineken
BrandKronenbourg
Product Name1664
Product CategoryBeers, Ciders, Lagers
Campaign NameK1664
Country of ProductionUnited Kingdom
LanguageEnglish
Date of First Broadcast/PublicationOctober 24, 2010
Media TypeTelevision
Awards British Arrows, 2012 (Bronze Award) for Alcoholic Drinks
Advertising Creative Circle Awards, 2011 (Gold Craft TV) for Best Use of Music
British Arrows, 2011 (Shortlist) for Alcoholic Drinks
Art Director Matt Doman
Copywriter Ian Heartfield
Director Will Lovelace
Director Dylan Southern
Director of Photography Manuel Ruiz
Producer Mark Harbour
Agency Producer Michelle Kendrick
Account Manager Helen James
Account Manager Paisley Wright
Account Manager Mehdi Benali
Editor Leo Scott
Post Production Lisa Vaughan
Sound Jack Sedgwick
Advertising Manager Lucas Bergmanns
Advertising Manager Bruce Reinders
Digital Producer Alice Bullimore
Digital Producer Tove Svensson
Director Thirtytwo
Production Company Pulse Films LTD
Editing Company Speade Ltd
Post Production Absolute Post
Sound Wave
Actor / Celebrity Motörhead

Story

'Slow the Pace', the new integrated advertising campaign for premium lager brand Kronenbourg 1664, which breaks on TV on October 24, will feature iconic rock band Motörhead performing a slowed down version of their signature track, 'Ace of Spades'. 30 years to the week since it was first released, the track has been specially re-written by the band for a Kronenbourg 1664 campaign which encompasses TV, a short-film documentary, a print campaign and a social media outreach with a branded Youtube channel