Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

Title "Slow the Pace"
Agency Bartle Bogle Hegarty
Production Company Pulse Films
Editing Company Speade
Post Production Absolute Post
Sound Wave Studios
Campaign K1664
Advertiser Heineken
Brand Kronenbourg
Date of First Broadcast/Publication 10/2010
Product 1664
Business Sector Beers, Ciders, Lagers
Story 'Slow the Pace', the new integrated advertising campaign for premium lager brand Kronenbourg 1664, which breaks on TV on October 24, will feature iconic rock band Motörhead performing a slowed down version of their signature track, 'Ace of Spades'. 30 years to the week since it was first released, the track has been specially re-written by the band for a Kronenbourg 1664 campaign which encompasses TV, a short-film documentary, a print campaign and a social media outreach with a branded Youtube channel
Media Type Television
Director Thirtytwo
Actor / Celebrity Motörhead
Art Director Mr. Matt Doman
Copywriter Mr. Ian Heartfield
Director Mr. Will Lovelace
Director Mr. Dylan Southern
Director of Photography Mr. Manuel Ruiz
Producer Mr. Mark Harbour
Agency Producer Ms. Michelle Kendrick
Account Manager Ms. Helen James
Account Manager Mr. Paisley Wright
Account Manager Mr. Mehdi Benali
Editor Mr. Leo Scott
Post Production Ms. Lisa Vaughan
Sound Mr. Jack Sedgwick
Advertising Manager Mr. Lucas Bergmanns
Advertising Manager Mr. Bruce Reinders
Digital Producer Ms. Alice Bullimore
Digital Producer Tove Svensson

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