Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

TitleSlow the Pace
Agency
Production Company
Editing Company
Post Production
Sound
Campaign K1664
Advertiser Heineken
Brand Kronenbourg
Date of First Broadcast/Publication
Product 1664
Business Sector Beers, Ciders, Lagers
LanguageEnglish
Story 'Slow the Pace', the new integrated advertising campaign for premium lager brand Kronenbourg 1664, which breaks on TV on October 24, will feature iconic rock band Motörhead performing a slowed down version of their signature track, 'Ace of Spades'. 30 years to the week since it was first released, the track has been specially re-written by the band for a Kronenbourg 1664 campaign which encompasses TV, a short-film documentary, a print campaign and a social media outreach with a branded Youtube channel
Media Type Television
Director Thirtytwo
Actor / Celebrity Motörhead
Art Director
Copywriter
Director
Director
Director of Photography
Producer
Agency Producer
Account Manager
Account Manager
Account Manager
Editor
Post Production
Sound
Advertising Manager
Advertising Manager
Digital Producer
Digital Producer

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