Bartle Bogle Hegarty, London
- 60 Kingly Street Soho
- London W1B 5DS
- United Kingdom
- Phone: 020 7734 1677
- Fax: 020 7437 3666
- Country Phone Code: 44
- Website: www.bartleboglehegarty.com
Johnnie Walker - “Marc Herremans (90 sec)”
Diageo| Title | Marc Herremans (90 sec) |
| Tagline | Keep Walking |
| Agency | Bartle Bogle Hegarty |
| Advertiser | Diageo |
| Brand | Johnnie Walker |
| Product Name | Whisky |
| Product Category | Spirits, Fortified Wines |
| Campaign Name | Keep Walking |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Media Type | Television |
| Awards | British Arrows, 2011 (Bronze) for Alcoholic Drinks |
| Creative Director | Nick Gill |
| Creative Team | Justin Moore |
| Creative Team | Hamish Pinnell |
| Director | Benito Montorio |
| Production Company Producer | Ben Mann |
| Director of Photography | John Lynch |
| Executive Producer | James Bland |
| Agency Producer | Victoria Baldacchino |
| Account Manager | Tass Tsitsopoulos |
| Editor | Andy McGraw |
| Advertising Manager | Gavin Pike |
| Others | Bob Dylan |
| Artist | Bob Dylan |
| Production Company | Blink London |
| Editing Company | Stitch Motion Graphics |
| Post Production | MPC |
| Sound | Wave |
Concept
BBH wanted the film to feel as real as possible and so it filmed it around the area in Belgium where Marc lives and trains. The most amazing part of the film is where it shows Marc walking again this is to show that Marc in his head is still the same person he always was and his spirit has been unaffected by the accident. This was achieved by using a body double and some advertising magic and the results look very real.
Problem
We first came into contact with Marc last year when Johnnie Walker Belgium used him in a local campaign. Johnnie Walker s Global Brand Team felt he had such a powerful story and wanted to make a global film out of it. Despite being paralysed from the chest down since 2002 he is the embodiment of "Keep Walking" and a real inspiration to all.
