Johnnie Walker - “Marc Herremans (90 sec)”
|Title||Marc Herremans (90 sec)|
|Agency||Bartle Bogle Hegarty|
|Product Category||Spirits, Fortified Wines|
|Campaign Name||Keep Walking|
|Country of Production||United Kingdom|
||British Arrows, 2011 (Bronze) for Alcoholic Drinks|
|Production Company Producer
|Director of Photography
||Blink London |
||Stitch Motion Graphics |
BBH wanted the film to feel as real as possible and so it filmed it around the area in Belgium where Marc lives and trains. The most amazing part of the film is where it shows Marc walking again this is to show that Marc in his head is still the same person he always was and his spirit has been unaffected by the accident. This was achieved by using a body double and some advertising magic and the results look very real.
We first came into contact with Marc last year when Johnnie Walker Belgium used him in a local campaign. Johnnie Walker s Global Brand Team felt he had such a powerful story and wanted to make a global film out of it. Despite being paralysed from the chest down since 2002 he is the embodiment of "Keep Walking" and a real inspiration to all.