Bartle Bogle Hegarty London, United Kingdom Advertising / Full Service / Integrated

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Bartle Bogle Hegarty Creative Work

Title "Marc Herremans (90 sec)"
Agency Bartle Bogle Hegarty
Production Company Blink London
Post Production MPC LDN
Sound Wave Studios
Campaign Keep Walking
Advertiser Diageo
Brand Johnnie Walker
Product Whisky
Business Sector Spirits, Fortified Wines
Problem

We first came into contact with Marc last year when Johnnie Walker Belgium used him in a local campaign. Johnnie Walker s Global Brand Team felt he had such a powerful story and wanted to make a global film out of it. Despite being paralysed from the chest down since 2002 he is the embodiment of  "Keep Walking"  and a real inspiration to all.

Philosophy

BBH wanted the film to feel as real as possible and so it filmed it around the area in Belgium where Marc lives and trains. The most amazing part of the film is where it shows Marc walking again  this is to show that Marc in his head is still the same person he always was and his spirit has been unaffected by the accident. This was achieved by using a body double and some advertising magic and the results look very real.

Tagline Keep Walking
Media Type Television
Market United Kingdom
Soundtrack I Shall Be Released
Editing Company Stitch
Creative Director Mr. Nick Gill
Creative Team Mr. Justin Moore
Creative Team Mr. Hamish Pinnell
Director Mr. Benito Montorio
Production Company Producer Mr. Ben Mann
Director of Photography Mr. John Lynch
Executive Producer Mr. James Bland
Agency Producer Ms. Victoria Baldacchino
Account Manager Mr. Tass Tsitsopoulos
Editor Mr. Andy McGraw
Advertising Manager Mr. Gavin Pike
Others Mr. Bob Dylan
Artist Mr. Bob Dylan

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