Bartle Bogle Hegarty

London, United Kingdom

Full Service

TitleMarc Herremans (90 sec)
Campaign Keep Walking
Advertiser Diageo
Brand Johnnie Walker
Product Whisky
Business Sector Spirits, Fortified Wines
Tagline Keep Walking

BBH wanted the film to feel as real as possible and so it filmed it around the area in Belgium where Marc lives and trains. The most amazing part of the film is where it shows Marc walking again  this is to show that Marc in his head is still the same person he always was and his spirit has been unaffected by the accident. This was achieved by using a body double and some advertising magic and the results look very real.


We first came into contact with Marc last year when Johnnie Walker Belgium used him in a local campaign. Johnnie Walker s Global Brand Team felt he had such a powerful story and wanted to make a global film out of it. Despite being paralysed from the chest down since 2002 he is the embodiment of  "Keep Walking"  and a real inspiration to all.

Media Type Television
Market United Kingdom
Soundtrack I Shall Be Released
Production Company
Editing Company
Post Production
Creative Director
Creative Team
Creative Team
Production Company Producer
Director of Photography
Executive Producer
Agency Producer
Account Manager
Advertising Manager

Featured Work