Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: (+44) 020 7734 1677
  • Fax: (+44) 020 7437 3666

Johnnie Walker - "Marc Herremans (90 sec)" - Bartle Bogle Hegarty

  • Marc Herremans (90 sec)
  • Johnnie Walker
  • Diageo
  • Bartle Bogle Hegarty
  • United Kingdom
  • Keep Walking
Product NameWhisky
Product CategorySpirits, Fortified Wines
MarketUnited Kingdom
Media TypeTelevision
Awards British Arrows, 2011 (Bronze) for Alcoholic Drinks
Production Company Blink London
Editing Company Stitch
Post Production MPC LDN
Sound Wave Studios
Creative Director Nick Gill
Creative Team Justin Moore
Creative Team Hamish Pinnell
Director Benito Montorio
Production Company Producer Ben Mann
Director of Photography John Lynch
Executive Producer James Bland
Agency Producer Victoria Baldacchino
Account Manager Tass Tsitsopoulos
Editor Andy McGraw
Advertising Manager Gavin Pike
Others Bob Dylan
Artist Bob Dylan
Keep Walking

Concept

BBH wanted the film to feel as real as possible and so it filmed it around the area in Belgium where Marc lives and trains. The most amazing part of the film is where it shows Marc walking again  this is to show that Marc in his head is still the same person he always was and his spirit has been unaffected by the accident. This was achieved by using a body double and some advertising magic and the results look very real.

Problem

We first came into contact with Marc last year when Johnnie Walker Belgium used him in a local campaign. Johnnie Walker s Global Brand Team felt he had such a powerful story and wanted to make a global film out of it. Despite being paralysed from the chest down since 2002 he is the embodiment of "Keep Walking" and a real inspiration to all.