Bartle Bogle Hegarty, London 
- 60 Kingly Street Soho
- London W1B 5DS
- United Kingdom
- Phone: 020 7734 1677
- Fax: 020 7437 3666
- Country Phone Code: 44
- Website: www.bartleboglehegarty.com
Axe/Lynx Excite variant - “Even Angels Will Fall”
Unilever| Title | Even Angels Will Fall |
| Tagline | New Axe Excite. Even Angels will fall |
| Agency | Bartle Bogle Hegarty |
| Advertiser | Unilever |
| Brand | Axe/Lynx Excite variant |
| Product Category | Toiletries |
| Campaign Name | Even Angels Will Fall |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | February 3, 2011 |
| Media Type | Television & Cinema |
| Awards | Cannes Lions International Festival of Creativity, 2012 (Creative Effectiveness Grand Prix) for Cíclope International Advertising Craft Festival, 2011 (Silver) for Best Visual Effects British Arrows, 2011 (Shortlist) for Toiletries |
| Creative Director | Dominic Goldman |
| Creative Team | Dean Woodhouse |
| Creative Team | Hugo Bierschenk |
| Director | Rupert Sanders |
| Director of Photography | Alex Barber |
| Producer | Suza Horvat |
| Account Director | Keir Mather |
| Agency Producer | Chris Watling |
| Agency Producer | Davud Karbassioun |
| Editor | Bill Smedley |
| Performer | Magda Klebanska |
| Production Company | MJZ |
| Editing Company | Work Post |
| Post Production | The Mill |
| Music | The Fallen Angels |
| Sound | Wave Studio |
Story
The ad show the residents of a picturesque European town going about their daily business, when suddenly beautiful female anges begin to fall from the sky, and search out the gorgeous young man who has captivated them by using new Lynx Excite. The ad breaks to the man spraying Lynx Exicte onto himself in his bedroom.
Concept
Excite is a fragrance so good that when you spray it, even angels will fall from the sky.