Bartle Bogle Hegarty London, United Kingdom Advertising / Full Service / Integrated

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Bartle Bogle Hegarty Creative Work

Title "Even Angels Will Fall"
Agency Bartle Bogle Hegarty
Campaign Even Angels Will Fall
Advertiser Unilever
Brand Axe/Lynx Excite variant
Date of First Broadcast/Publication 2/2011
Business Sector Toiletries
Story

The ad show the residents of a picturesque European town going about their daily business, when suddenly beautiful female anges begin to fall from the sky, and search out the gorgeous young man who has captivated them by using new Lynx Excite. The ad breaks to the man spraying Lynx Exicte onto himself in his bedroom.

Philosophy

Excite is a fragrance so good that when you spray it, even angels will fall from the sky.

Tagline New Axe Excite. Even Angels will fall
Media Type Television & Cinema
Soundtrack Sexy Boys
Editing Company Work Editorial
Post Production The Mill London
Production Company MJZ
Music The Fallen Angels
Sound Wave Studio
Creative Director Mr. Dominic Goldman
Creative Team Mr. Dean Woodhouse
Creative Team Mr. Hugo Bierschenk
Director Mr. Rupert Sanders
Director of Photography Mr. Alex Barber
Producer Ms. Suza Horvat
Account Director Keir Mather
Agency Producer Mr. Chris Watling
Agency Producer Mr. Davud Karbassioun
Editor Mr. Bill Smedley
Performer Ms. Magda Klebanska

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