Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: (+44) 020 7734 1677
  • Fax: (+44) 020 7437 3666

Axe/Lynx Excite variant - "Even Angels Will Fall" - Bartle Bogle Hegarty

  • Even Angels Will Fall
  • Axe/Lynx Excite variant
  • Unilever
  • Bartle Bogle Hegarty
  • United Kingdom
  • Even Angels Will Fall
Product CategoryToiletries
Date of First Broadcast/PublicationFebruary 3, 2011
Media TypeTelevision & Cinema
Awards Cannes Lions International Festival of Creativity, 2012 (Creative Effectiveness Grand Prix) for
Cíclope International Advertising Craft Festival, 2011 (Silver) for Best Visual Effects
British Arrows, 2011 (Shortlist) for Toiletries
Editing Company Work Editorial
Post Production The Mill London
Production Company MJZ
Music The Fallen Angels
Sound Wave Studio
Creative Director Dominic Goldman
Creative Team Dean Woodhouse
Creative Team Hugo Bierschenk
Director Rupert Sanders
Director of Photography Alex Barber
Producer Suza Horvat
Account Director Keir Mather
Agency Producer Chris Watling
Agency Producer Davud Karbassioun
Editor Bill Smedley
Performer Magda Klebanska
New Axe Excite. Even Angels will fall


The ad show the residents of a picturesque European town going about their daily business, when suddenly beautiful female anges begin to fall from the sky, and search out the gorgeous young man who has captivated them by using new Lynx Excite. The ad breaks to the man spraying Lynx Exicte onto himself in his bedroom.


Excite is a fragrance so good that when you spray it, even angels will fall from the sky.