Bartle Bogle Hegarty London, United Kingdom Full Service

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Bartle Bogle Hegarty Creative Work

Title "My Angel Girlfriend"
Agency Bartle Bogle Hegarty
Production Company Moxie Pictures LDN
Sound Wave Studios
Campaign Even Angels Will Fall
Advertiser Unilever
Brand Axe/Lynx Excite variant
Date of First Broadcast/Publication 10/2011
Business Sector Toiletries
Problem

Since launching in February 2011 the Angels campaign, developed by BBH, has helped to establish Excite as one of Lynx’s best-selling fragrances. Built on the insight that even an angel will sin when tempted, the global campaign has spanned TV, press, out of home and digital media

Story

'My Angel Girlfirend' takes a humourous look at the way the angels have adapted to their new life on earth by focusing on a human/angel couple and the challenges their new love faces.

Philosophy

This is the first time in Lynx’s history that it has created a global sequel to an advertising campaign

Tagline Even angels will fall
Media Type Television & Cinema
Editing Company Work Editorial
Post Production The Mill London
Creative Director Mr. Dominic Goldman
Creative Director Mr. David Kolbusz
Creative Team Mr. Dominic Goldman
Creative Team Mr. David Kolbusz
Director Mr. Frank Todaro
Director of Photography Mr. Richard Mott
Producer Ms. Alicia Farren
Account Director Keir Mather
Agency Producer Mr. Chris Watling
Account Manager Jen Omran
Editor Mr. Bill Smedley
Sound Mr. Ed Downham
Sound Mr. Aaron Reynolds
Advertising Manager Mr. Tomas Marcenaro

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