Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: (+44) 020 7734 1677
  • Fax: (+44) 020 7437 3666

Axe/Lynx Excite variant - "My Angel Girlfriend" - Bartle Bogle Hegarty

  • My Angel Girlfriend
  • Axe/Lynx Excite variant
  • Unilever
  • Bartle Bogle Hegarty
  • United Kingdom
  • Even Angels Will Fall
Product CategoryToiletries
Date of First Broadcast/PublicationOctober 7, 2011
Media TypeTelevision & Cinema
Awards British Arrows, 2012 (Bronze Award) for Household Soaps, Detergents & Toiletries
Production Company Moxie Pictures LDN
Editing Company Work Editorial
Post Production The Mill London
Sound Wave Studios
Creative Director Dominic Goldman
Creative Director David Kolbusz
Creative Team Dominic Goldman
Creative Team David Kolbusz
Director Frank Todaro
Director of Photography Richard Mott
Producer Alicia Farren
Account Director Keir Mather
Agency Producer Chris Watling
Account Manager Jen Omran
Editor Bill Smedley
Sound Ed Downham
Sound Aaron Reynolds
Advertising Manager Tomas Marcenaro
Even angels will fall

Story

'My Angel Girlfirend' takes a humourous look at the way the angels have adapted to their new life on earth by focusing on a human/angel couple and the challenges their new love faces.

Concept

This is the first time in Lynx’s history that it has created a global sequel to an advertising campaign

Problem

Since launching in February 2011 the Angels campaign, developed by BBH, has helped to establish Excite as one of Lynx's best-selling fragrances. Built on the insight that even an angel will sin when tempted, the global campaign has spanned TV, press, out of home and digital media