Bartle Bogle Hegarty, London 
- 60 Kingly Street Soho
- London W1B 5DS
- United Kingdom
- Phone: 020 7734 1677
- Fax: 020 7437 3666
- Country Phone Code: 44
- Website: www.bartleboglehegarty.com
Barnardo's - “Life Story”
Barnardo's| Title | Life Story |
| Tagline | It doesn’t have to end like it began. Join us to fight for a child’s future |
| Agency | Bartle Bogle Hegarty |
| Advertiser | Barnardo's |
| Brand | Barnardo's |
| Product Category | Charities, Foundations, Volunteers |
| Campaign Name | Life Story |
| Country of Production | United Kingdom |
| Language | English |
| Date of First Broadcast/Publication | November 3, 2011 |
| Media Type | Television |
| Awards | Kinsale Shark Advertising Festival, 2012 (Gold) for Public Service & Charity Cannes Lions International Festival of Creativity, 2012 (Silver Lion) for Fundraising & Appeals EACA Care Awards, 2012 (Winner) for Non-profit organisations & non-governmental bodies D&AD Awards / Yellow Pencil, 2012 () for TV Commercials 61-120 seconds British Arrows, 2012 (Silver Award) for Best 30-60 Second TV Commercial British Arrows, 2012 (Silver Award) for Best 60-90 Second TV Commercial Advertising Creative Circle Awards, 2012 (Gold) for Best Charity British Arrows, 2012 (Gold Award) for The John Webster Award for Best New Creative Team British Arrows, 2012 (Gold Award) for Charity |
| Creative Director | Nick Gill |
| Creative Team | Mel Lynch |
| Creative Team | Rory Hall |
| Director | Ringan Ledwidge |
| Director of Photography | Theo Garland |
| Producer | Sally Humphries |
| Agency Producer | Davud Karbassioun |
| Account Manager | Charlotte Bowden |
| Photographer | Mark Stenning |
| Advertising Manager | Diana Tickell |
| Advertising Manager | Sarah Chapper |
| Advertising Manager | Lindsay Gormley |
| Advertising Manager | Lucy Heyes |
| Advertising Manager | Kate Sloan |
| Assistant Producer | Zak Razvi |
| Strategic Business Lead | Helen James |
| Strategy Director | John Harrison |
| Production Company | Rattling Stick |
| Editing Company | Work Post |
| Post Production | The Mill |
| Sound | Wave |
Story
The viewer sees that Michael was a very angry and troubled teenager. As the film develops and he continues to get younger and younger we see he suffered abuse as a child. We also get a glimpse of the support he received from a Barnardo's worker.