Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: (+44) 020 7734 1677
  • Fax: (+44) 020 7437 3666

Barnardo's - "Life Story" - Bartle Bogle Hegarty

  • Life Story
  • Barnardo's
  • Barnardo's
  • Bartle Bogle Hegarty
  • United Kingdom
  • Life Story
Product CategoryCharities, Foundations, Volunteers
Date of First Broadcast/PublicationNovember 3, 2011
Media TypeTelevision
Awards Kinsale Shark Advertising Festival, 2012 (Gold) for Public Service & Charity
Cannes Lions International Festival of Creativity, 2012 (Silver Lion) for Fundraising & Appeals
EACA Care Awards, 2012 (Winner) for Non-profit organisations & non-governmental bodies
D&AD Awards / Yellow Pencil, 2012 () for TV Commercials 61-120 seconds
British Arrows, 2012 (Silver Award) for Best 30-60 Second TV Commercial
British Arrows, 2012 (Silver Award) for Best 60-90 Second TV Commercial
Advertising Creative Circle Awards, 2012 (Gold) for Best Charity
British Arrows, 2012 (Gold Award) for The John Webster Award for Best New Creative Team
British Arrows, 2012 (Gold Award) for Charity
Production Company Rattling Stick
Editing Company Work Editorial
Post Production The Mill London
Sound Wave Studios
Creative Director Nick Gill
Creative Team Mel Lynch
Creative Team Rory Hall
Director Ringan Ledwidge
Director of Photography Theo Garland
Producer Sally Humphries
Agency Producer Davud Karbassioun
Account Manager Charlotte Bowden
Photographer Mark Stenning
Advertising Manager Diana Tickell
Advertising Manager Sarah Chapper
Advertising Manager Lindsay Gormley
Advertising Manager Lucy Heyes
Advertising Manager Kate Sloan
Assistant Producer Zak Razvi
Strategic Business Lead Helen James
Strategy Director John Harrison
It doesn’t have to end like it began. Join us to fight for a child’s future


The viewer sees that Michael was a very angry and troubled teenager. As the film develops and he continues to get younger and younger we see he suffered abuse as a child. We also get a glimpse of the support he received from a Barnardo’s worker.