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Bartle Bogle Hegarty Creative Work

Title "Fireworks"
Agency Bartle Bogle Hegarty
Campaign Unleash the Chaos
Advertiser Unilever
Brand Axe Anarchy/Lynx Attract
Date of First Broadcast/Publication 1/2012
Business Sector Fragrances, Perfumes & Toilet Waters

Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women.

Media Type Print
Photographer Production Company Mad for It
Creative Director Mr. Dominic Goldman
Creative Director Mr. David Kolbusz
Creative Team Mr. Szymon Rose
Creative Team Mr. Daniel Schaefer
Account Manager Jen Omran
Photographer Mr. Jean-Yves Lemoigne
Retoucher Mr. Gary Meade
Print Producer Jeremy Gleeson
Advertising Manager Mr. Tomas Marcenaro
Strategic Business Lead Mr. Richard Lawson
Strategic Business Leaf Keir Mather

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