Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

TitlePetrol
Agency
Campaign Unleash the Chaos
Advertiser Unilever
Brand Axe Anarchy/Lynx Attract
Date of First Broadcast/Publication
Business Sector Fragrances, Perfumes & Toilet Waters
LanguageEnglish
Problem

Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women.

Media Type Print
Photographer Production Company Mad for It
Creative Director
Creative Director
Creative Team
Creative Team
Account Manager
Photographer
Retoucher
Print Producer
Advertising Manager
Strategic Business Lead
Strategic Business Leaf

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