British Airways - “The Race”
British Airways
| Title | The Race |
| Tagline | 2012 We're ready. To Fly. To Serve |
| Agency | Bartle Bogle Hegarty |
| Advertiser | British Airways |
| Brand | British Airways |
| Product Category | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Campaign Name | The Race |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | February 9, 2012 |
| Media Type | Television & Cinema |
| Creative Director |
Justin Moore |
| Creative Director |
Hamish Pinnell |
| Creative Team |
Matt Moreland |
| Creative Team |
Chris Clarke |
| Director |
Neil Gorringe |
| Director of Photography |
Tom Townend |
| Producer |
Charlotte Woodhead |
| Agency Producer |
Natalie Parish |
| Agency Producer |
Genevieve Sheppard |
| Editor |
James Rosen |
| Editing Company |
Dominique Missoffe |
| Sound |
Nick Angell |
| Advertising Manager |
Abigail Comber |
| Advertising Manager |
Kate Jenkins |
| Team Manager |
Natalie Hellon |
| Team Director |
Mark Whiteside |
| Strategy Director |
Ross Berthinussen |
| Strategic Business Lead |
Keir Mather |
| Production Company |
Moxie Pictures |
| Post Production |
The Mill |
| Sound |
Angell Sound |
Story
The 60-second TV ad takes a light-hearted look at the build-up to the London 2012 Olympic and Paralympic Games through the eyes of a little girl whose British bag is racing against luggage from other nations to make it to the arrivals hall first.
