Bartle Bogle Hegarty London, United Kingdom Advertising / Full Service / Integrated

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Bartle Bogle Hegarty Creative Work

Title "Brainy Girl"
Agency Bartle Bogle Hegarty
Production Company Biscuit Filmworks USA
Post Production Framestore
Campaign Axe Shower Gel Colour Range
Advertiser Unilever
Brand Axe
Date of First Broadcast/Publication 3/2012
Product Shower Gel Colour Range
Business Sector Bath, Shower Gels
LanguageEnglish
Story

In each film we hero a guy who is able to keep up with the demands of his girl thanks to the Axe coloured shower gel that he uses. 

Philosophy

All girls expect guys to put in a little effort to keep them happy, but some girls are in a different league. They don’t care if you’re hungover, tired or whatever, they expect 100% of you 100% of the time. 

Media Type Web Film / Viral
Market United States, Canada
Editing Company Work Editorial
Sound Factory Studios
Creative Director Mr. David Kolbusz
Art Director Mr. Rob Ellis
Art Director Ms. Charlene Chandrasekaran
Art Director Mr. Emmanuel Saint M'leux
Copywriter Mr. Dan Morris
Copywriter Mr. Simon Pearse
Copywriter Mr. David Kolbusz
Director Mr. Tim Godsall
Director of Photography Mr. Stephen Keith Roach
Producer Mr. Rick Jarjoura
Agency Producer Ms. Rachel Hough
Advertising Manager Giovanni Valentini
Team Director Mr. Nic Manser
Strategy Director Mr. Tim Jones
Strategic Business Lead Mr. Richard Lawson
Strategic Business Lead Keir Mather
Head of Strategy Mr. Jonathan Bottomley

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