Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: (+44) 020 7734 1677
  • Fax: (+44) 020 7437 3666

Axe - "Brainy Girl" - Bartle Bogle Hegarty

  • Brainy Girl
  • Axe
  • Unilever
  • Bartle Bogle Hegarty
  • United Kingdom
  • Axe Shower Gel Colour Range
Product NameShower Gel Colour Range
Product CategoryBath, Shower Gels
MarketUnited States, Canada
Date of First Broadcast/PublicationMarch 1, 2012
Media TypeWeb Film / Viral
Awards Advertising Creative Circle Awards, 2013 (Gold) for Best TV
British Arrows, 2013 (Silver) for Best over 30 and up to 60 second TV commercial
British Arrows, 2013 (Gold) for Best over 30 and under 60 second TV commercial
British Arrows, 2013 (Gold) for Household Soaps, Detergents and Toiletries
CLIO Awards, 2013 (Gold Campaign) for Television/Cinema
CLIO Awards, 2013 (Gold Campaign) for Online
International ANDY Awards, 2013 (Gold) for Copywriting
International ANDY Awards, 2013 (Silver) for Personal Products
The New York Festivals International Advertising Awards in All Media, 2013 (Gold World Medal) for Cosmetics, Beauty Aids & Toiletries
Cannes Lions International Festival of Creativity, 2012 (Silver Lion Campaign) for Cosmetics & Beauty
Production Company Biscuit Filmworks USA
Editing Company Work Editorial
Post Production Framestore
Sound Factory Studios
Creative Director David Kolbusz
Art Director Rob Ellis
Art Director Charlene Chandrasekaran
Art Director Emmanuel Saint M'leux
Copywriter Dan Morris
Copywriter Simon Pearse
Copywriter David Kolbusz
Director Tim Godsall
Director of Photography Stephen Keith Roach
Producer Rick Jarjoura
Agency Producer Rachel Hough
Advertising Manager Giovanni Valentini
Team Director Nic Manser
Strategy Director Tim Jones
Strategic Business Lead Richard Lawson
Strategic Business Lead Keir Mather
Head of Strategy Jonathan Bottomley


In each film we hero a guy who is able to keep up with the demands of his girl thanks to the Axe coloured shower gel that he uses. 


All girls expect guys to put in a little effort to keep them happy, but some girls are in a different league. They don’t care if you’re hungover, tired or whatever, they expect 100% of you 100% of the time.