Bartle Bogle Hegarty London, United Kingdom Full Service

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Bartle Bogle Hegarty Creative Work

Title "Please Turn Your Phone On"
Agency Bartle Bogle Hegarty
Campaign Please turn your phone on
Advertiser Missing People
Brand Missing People
Date of First Broadcast/Publication 5/2012
Business Sector Charities, Foundations, Volunteers
Story

The film shows a young boy’s emotional struggle as he attempts to make a phone call, we believe, to his mother who we see trapped in blank misery as she waits for the day that he’ll return. The boy finally manages to make “the call” and at the point where we hear a woman’s voice answer “hello”, the film freezes and the audience is invited to dial a number to hear the conversation. Those who phone the number hear an exchange between the boy and the charity; he asks to let his mum know he is okay. Those who don’t call will view the film in poignant silence. The film closes hopefully as the voiceover plays:

“Our free, confidential phone service helps those who go missing safely reconnect. We are Missing People” 

Philosophy

The campaign focuses on the charity’s phone service which enables those who are missing to safely reconnect with their families. 

Media Type Television & Cinema
Production Company SomeSuch and Co.
Post Production The Mill London
Creative Director Mr. Nick Allsop
Art Director Emma Castagno
Art Supervisor Mr. Mark Reddy
Copywriter Matthew Tassell
Director Mr. Ben Strebel
Director of Photography Mr. Ben Kracum
Producer Ms. Michelle Kendrick
Producer Ms. Lucy Kelly
Advertising Manager Clare Cook
Advertising Manager Ross Miller
Advertising Manager Martin Houghton-Brown
Team Director Mrs. Victoria Blackmore
Strategic Business Lead Ms. Ann Marie Costelloe
Strategy Director Ms. Debra Ladd

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