Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: 020 7734 1677
  • Fax: 020 7437 3666

Missing People - "Please Turn Your Phone On" - Bartle Bogle Hegarty

  • Please Turn Your Phone On
  • Missing People
  • Missing People
  • Bartle Bogle Hegarty
  • United Kingdom
  • Please turn your phone on
Product CategoryCharities, Foundations, Volunteers
Date of First Broadcast/PublicationMay 25, 2012
Media TypeTelevision & Cinema
Awards Kinsale Shark Advertising Festival, 2012 (Silver) for Public Service & Charity
Production Company SomeSuch and Co.
Post Production The Mill London
Creative Director Nick Allsop
Art Director Emma Castagno
Art Supervisor Mark Reddy
Copywriter Matthew Tassell
Director Ben Strebel
Director of Photography Ben Kracum
Producer Michelle Kendrick
Producer Lucy Kelly
Advertising Manager Clare Cook
Advertising Manager Ross Miller
Advertising Manager Martin Houghton-Brown
Team Director Victoria Blackmore
Strategic Business Lead Ann Marie Costelloe
Strategy Director Debra Ladd

Story

The film shows a young boy's emotional struggle as he attempts to make a phone call, we believe, to his mother who we see trapped in blank misery as she waits for the day that he'll return. The boy finally manages to make "the call" and at the point where we hear a woman's voice answer "hello", the film freezes and the audience is invited to dial a number to hear the conversation. Those who phone the number hear an exchange between the boy and the charity; he asks to let his mum know he is okay. Those who don't call will view the film in poignant silence. The film closes hopefully as the voiceover plays:

"Our free, confidential phone service helps those who go missing safely reconnect. We are Missing People" 

Concept

The campaign focuses on the charity’s phone service which enables those who are missing to safely reconnect with their families.