Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: (+44) 020 7734 1677
  • Fax: (+44) 020 7437 3666

St John Ambulance - "Helpless" - Bartle Bogle Hegarty

  • Helpless
  • St John Ambulance
  • St John Ambulance
  • Bartle Bogle Hegarty
  • United Kingdom
  • Helpless
Product CategoryPublic Safety, Health & Hygiene
Date of First Broadcast/PublicationSeptember 16, 2012
Media TypeTelevision
Awards Cannes Lions International Festival of Creativity, 2013 (Silver Lion) for Fundraising & Appeals
CLIO Awards, 2013 (Silver) for Television/Cinema
British Arrows, 2013 (Silver) for Best Over 90 Second TV Commercial Using Paid For Media
British Arrows, 2013 (Gold) for New Advertiser to TV
British Arrows, 2013 (Gold) for The John Webster Award For Best New Creative team
British Arrows, 2013 (Gold) for Charity
Post Production MPC LDN
Production Company Blink Pictures
Sound Factory Studios
Creative Director Ian Heartfield
Creative Director Matt Doman
Creative Team Charlene Chandrasekaran
Creative Team Danny Morris
Director Benito Montorio
Director of Photography Federico Alfonzo
Producer Josh Barwick
Executive Producer James Bland
Executive Producer James Studholme
Agency Producer Matthew Towell
Editor Andy McGraw
Post Production Jean Clemont
Sound Will Cohen
Advertising Manager Scott Jacobson
Team Manager Katie Beevers
Team Director Emma Brooker
Strategist Carl Mueller
Strategic Business Lead Ann Marie Costelloe


It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life. 


Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance 


To generate a debate and awareness around the importance of first aid.