Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

TitleHelpless
Agency
Post Production
Campaign Helpless
Advertiser St John Ambulance
Brand St John Ambulance
Date of First Broadcast/Publication
Business Sector Public Safety, Health & Hygiene
LanguageEnglish
Story

It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life. 

Philosophy

Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance 

Problem

To generate a debate and awareness around the importance of first aid. 

Media Type Television
Production Company Blink Pictures
Sound Factory Studios
Creative Director
Creative Director
Creative Team
Creative Team
Director
Director of Photography
Producer
Executive Producer
Executive Producer
Agency Producer
Editor
Post Production
Sound
Advertising Manager
Team Manager
Team Director
Strategist
Strategic Business Lead

Recent Work