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Bartle Bogle Hegarty Creative Work

Title "Helpless"
Agency Bartle Bogle Hegarty
Post Production MPC LDN
Campaign Helpless
Advertiser St John Ambulance
Brand St John Ambulance
Date of First Broadcast/Publication 9/2012
Business Sector Public Safety, Health & Hygiene

To generate a debate and awareness around the importance of first aid. 


It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life. 


Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance 

Media Type Television
Production Company Blink Pictures
Sound Factory Studios
Creative Director Mr. Ian Heartfield
Creative Director Mr. Matt Doman
Creative Team Ms. Charlene Chandrasekaran
Creative Team Mr. Danny Morris
Director Mr. Benito Montorio
Director of Photography Mr. Federico Alfonzo
Producer Mr. Josh Barwick
Executive Producer Mr. James Bland
Executive Producer Mr. James Studholme
Agency Producer Mr. Matthew Towell
Editor Mr. Andy McGraw
Post Production Jean Clemont
Sound Mr. Will Cohen
Advertising Manager Scott Jacobson
Team Manager Ms. Katie Beevers
Team Director Ms. Emma Brooker
Strategist Mr. Carl Mueller
Strategic Business Lead Ms. Ann Marie Costelloe

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