Bartle Bogle Hegarty, London
- 60 Kingly Street Soho
- London W1B 5DS
- United Kingdom
- Phone: 020 7734 1677
- Fax: 020 7437 3666
- Country Phone Code: 44
- Website: www.bartleboglehegarty.com
St John Ambulance - “Helpless”
St John Ambulance| Title | Helpless |
| Agency | Bartle Bogle Hegarty |
| Advertiser | St John Ambulance |
| Brand | St John Ambulance |
| Product Category | Public Safety, Health & Hygiene |
| Campaign Name | Helpless |
| Country of Production | United Kingdom |
| Language | English |
| Date of First Broadcast/Publication | September 16, 2012 |
| Media Type | Television |
| Awards | CLIO Awards, 2013 (Silver) for Television/Cinema British Arrows, 2013 (Silver) for Best Over 90 Second TV Commercial Using Paid For Media British Arrows, 2013 (Gold) for New Advertiser to TV British Arrows, 2013 (Gold) for The John Webster Award For Best New Creative team British Arrows, 2013 (Gold) for Charity |
| Creative Director | Ian Heartfield |
| Creative Director | Matt Doman |
| Creative Team | Charlene Chandrasekaran |
| Creative Team | Danny Morris |
| Director | Benito Montorio |
| Director of Photography | Federico Alfonzo |
| Producer | Josh Barwick |
| Executive Producer | James Bland |
| Executive Producer | James Studholme |
| Agency Producer | Matthew Towell |
| Editor | Andy McGraw |
| Post Production | Jean Clemont |
| Sound | Will Cohen |
| Advertising Manager | Scott Jacobson |
| Team Manager | Katie Beevers |
| Team Director | Emma Brooker |
| Strategist | Carl Mueller |
| Strategic Business Lead | Ann Marie Costelloe |
| Production Company | Blink Pictures |
| Post Production | MPC |
| Sound | Factory Studios |
Story
It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life.
Concept
Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance
Problem
To generate a debate and awareness around the importance of first aid.
