Bartle Bogle Hegarty, London

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: 020 7734 1677
  • Fax: 020 7437 3666
  • Country Phone Code: 44

St John Ambulance - “Helpless”

St John Ambulance


TitleHelpless
AgencyBartle Bogle Hegarty
AdvertiserSt John Ambulance
BrandSt John Ambulance
Product CategoryPublic Safety, Health & Hygiene
Campaign NameHelpless
Country of ProductionUnited Kingdom
LanguageEnglish
Date of First Broadcast/PublicationSeptember 16, 2012
Media TypeTelevision
Awards CLIO Awards, 2013 (Silver) for Television/Cinema
British Arrows, 2013 (Silver) for Best Over 90 Second TV Commercial Using Paid For Media
British Arrows, 2013 (Gold) for New Advertiser to TV
British Arrows, 2013 (Gold) for The John Webster Award For Best New Creative team
British Arrows, 2013 (Gold) for Charity
Creative Director Ian Heartfield
Creative Director Matt Doman
Creative Team Charlene Chandrasekaran
Creative Team Danny Morris
Director Benito Montorio
Director of Photography Federico Alfonzo
Producer Josh Barwick
Executive Producer James Bland
Executive Producer James Studholme
Agency Producer Matthew Towell
Editor Andy McGraw
Post Production Jean Clemont
Sound Will Cohen
Advertising Manager Scott Jacobson
Team Manager Katie Beevers
Team Director Emma Brooker
Strategist Carl Mueller
Strategic Business Lead Ann Marie Costelloe
Production Company Blink Pictures
Post Production MPC
Sound Factory Studios

Story

It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life. 

Concept

Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance 

Problem

To generate a debate and awareness around the importance of first aid.