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Bartle Bogle Hegarty

London, United Kingdom
Full Service

Bartle Bogle Hegarty Creative Work

TitlePour Spectacular
Editing Company
Campaign Pour Spectacular
Advertiser Diageo
Brand Baileys Original Irish Cream
Date of First Broadcast/Publication
Business Sector Alcoholic
Tagline Cream with Spirit

The film, ‘Pour Spectacular’, is a modern spectacular and is reminiscent of a music video, inspired by the 1930s films of legendary/influential Hollywood director and musical choreographer, Busby Berkley, who was renowned for his unique style and ability to turn dancers into ‘human kaleidoscopes’. It celebrates the spirit of modern womanhood with a visual feast of sassy dance moves, female camaraderie, spectacular visuals and edgy styling. Set to the cool soundtrack of ‘Rapture’ by Blondie, the film acts as a metaphor for the Baileys liquid, beginning and ending in the glass and topped off with the line ‘Cream With Spirit’. 

Media Type Television
Market United States, United Kingdom, Sweden, Puerto Rico, Nigeria, Mexico, Italy, Hungary, Germany, Finland, Estonia, Dominican Republic, Denmark, Czech Republic, Costa Rica, Colombia, China, Canada, Bulgaria
Post Production
Director Megaforce
Production Company Riff Raff Films
Creative Director
Creative Team
Creative Team
Director of Photography
Executive Producer
Agency Producer
Special Effects / VFX
Advertising Manager
Commercial Strategy Director
Strategic Business Lead
Lead Flame
Lead Flame

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