Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: (+44) 020 7734 1677
  • Fax: (+44) 020 7437 3666

Baileys Original Irish Cream - "Pour Spectacular" - Bartle Bogle Hegarty

  • Pour Spectacular
  • Baileys Original Irish Cream
  • Diageo
  • Bartle Bogle Hegarty
  • United Kingdom
  • Pour Spectacular
Product CategoryAlcoholic
MarketUnited States, United Kingdom, Sweden, Puerto Rico, Nigeria, Mexico, Italy, Hungary, Germany, Finland, Estonia, Dominican Republic, Denmark, Czech Republic, Costa Rica, Colombia, China, Canada, Bulgaria
Date of First Broadcast/PublicationOctober 7, 2012
Media TypeTelevision
Post Production The Mill London
Editing Company The Quarry
Sound Soundtree Music
Sound Wave Studios
Director Megaforce
Production Company Riff Raff Films
Creative Director Rosie Arnold
Creative Team Kat Bojcuk
Creative Team Steve Sorec
Director of Photography Dan Landin
Producer Michaela Johnson
Executive Producer Matthew Fone
Agency Producer Victoria Baldacchino
Editor Paul Watts
Editor Scott Cato
Telecine Mick Vincent
Special Effects / VFX Chris Baten
Advertising Manager Garbhan O’Bric
Commercial Strategy Director Heather Alderson
Strategic Business Lead Richard Lawson
Lead Flame Ben Turner
Lead Flame Gary Driver
Cream with Spirit


The film, ‘Pour Spectacular’, is a modern spectacular and is reminiscent of a music video, inspired by the 1930s films of legendary/influential Hollywood director and musical choreographer, Busby Berkley, who was renowned for his unique style and ability to turn dancers into ‘human kaleidoscopes’. It celebrates the spirit of modern womanhood with a visual feast of sassy dance moves, female camaraderie, spectacular visuals and edgy styling. Set to the cool soundtrack of ‘Rapture’ by Blondie, the film acts as a metaphor for the Baileys liquid, beginning and ending in the glass and topped off with the line ‘Cream With Spirit’.