Baileys - “Pour Spectacular”
Diageo
| Title | Pour Spectacular |
| Tagline | Cream with Spirit |
| Agency | Bartle Bogle Hegarty |
| Advertiser | Diageo |
| Brand | Baileys |
| Product Category | Alcoholic |
| Campaign Name | Pour Spectacular |
| Market | United States, United Kingdom, Sweden, Puerto Rico, Nigeria, Mexico, Italy, Hungary, Germany, Finland, Estonia, Dominican Republic, Denmark, Czech Republic, Costa Rica, Colombia, China, Canada, Bulgaria |
| Country of Production | United Kingdom |
| Language | English |
| Date of First Broadcast/Publication | October 7, 2012 |
| Media Type | Television |
| Creative Director |
Rosie Arnold |
| Creative Team |
Kat Bojcuk |
| Creative Team |
Steve Sorec |
| Director of Photography |
Dan Landin |
| Producer |
Michaela Johnson |
| Executive Producer |
Matthew Fone |
| Agency Producer |
Victoria Baldacchino |
| Editor |
Paul Watts |
| Editor |
Scott Kato |
| Telecine |
Mick Vincent |
| Special Effects / VFX |
Chris Baten |
| Advertising Manager |
Garbhan O’Bric |
| Commercial Strategy Director |
Heather Alderson |
| Strategic Business Lead |
Richard Lawson |
| Lead Flame |
Ben Turner |
| Lead Flame |
Gary Driver |
| Director |
Megaforce |
| Production Company |
Riff Raff Films |
| Post Production |
The Mill |
| Editing Company |
The Quarry |
| Sound |
Soundtree |
| Sound |
Wave |
Story
The film, 'Pour Spectacular', is a modern spectacular and is reminiscent of a music video, inspired by the 1930s films of legendary/influential Hollywood director and musical choreographer, Busby Berkley, who was renowned for his unique style and ability to turn dancers into 'human kaleidoscopes'. It celebrates the spirit of modern womanhood with a visual feast of sassy dance moves, female camaraderie, spectacular visuals and edgy styling. Set to the cool soundtrack of 'Rapture' by Blondie, the film acts as a metaphor for the Baileys liquid, beginning and ending in the glass and topped off with the line 'Cream With Spirit'.