Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

Title "Pour Spectacular"
Agency Bartle Bogle Hegarty
Editing Company The Quarry
Sound Wave Studios
Campaign Pour Spectacular
Advertiser Diageo
Brand Baileys Original Irish Cream
Date of First Broadcast/Publication 10/2012
Business Sector Alcoholic
LanguageEnglish
Story

The film, ‘Pour Spectacular’, is a modern spectacular and is reminiscent of a music video, inspired by the 1930s films of legendary/influential Hollywood director and musical choreographer, Busby Berkley, who was renowned for his unique style and ability to turn dancers into ‘human kaleidoscopes’. It celebrates the spirit of modern womanhood with a visual feast of sassy dance moves, female camaraderie, spectacular visuals and edgy styling. Set to the cool soundtrack of ‘Rapture’ by Blondie, the film acts as a metaphor for the Baileys liquid, beginning and ending in the glass and topped off with the line ‘Cream With Spirit’. 

Tagline Cream with Spirit
Media Type Television
Market United States, United Kingdom, Sweden, Puerto Rico, Nigeria, Mexico, Italy, Hungary, Germany, Finland, Estonia, Dominican Republic, Denmark, Czech Republic, Costa Rica, Colombia, China, Canada, Bulgaria
Post Production The Mill London
Sound Soundtree Music
Director Megaforce
Production Company Riff Raff Films
Creative Director Ms. Rosie Arnold
Creative Team Kat Bojcuk
Creative Team Mr. Steve Sorec
Director of Photography Mr. Dan Landin
Producer Ms. Michaela Johnson
Executive Producer Mr. Matthew Fone
Agency Producer Ms. Victoria Baldacchino
Editor Mr. Paul Watts
Editor Mr. Scott Cato
Telecine Mr. Mick Vincent
Special Effects / VFX Mr. Chris Baten
Advertising Manager Mr. Garbhan O’Bric
Commercial Strategy Director Ms. Heather Alderson
Strategic Business Lead Mr. Richard Lawson
Lead Flame Mr. Ben Turner
Lead Flame Mr. Gary Driver

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