RLSB - “Everybody Technology”
Royal London Society for the Blind
|Agency||Bartle Bogle Hegarty|
|Advertiser||Royal London Society for the Blind|
|Product Category||Racial/Ethnic/Minority/Disability Awareness|
|Campaign Name||Everybody Technology|
|Country of Production||United Kingdom|
|Date of First Broadcast/Publication||December, 2012|
|Media Type||Web Film / Viral|
|Director of Photography
In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking's call for Everybody Technology.
The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad
Promote the Everybody Technology initiative by creating an online film
Technology allows us to do more, experience more and achieve more. But currently the benefits aren't universally shared. Mainstream products are too often designed without disabled users in mind.
RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential.