Bartle Bogle Hegarty London, United Kingdom Advertising / Full Service / Integrated

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Bartle Bogle Hegarty Creative Work

Title "Everybody Technology"
Agency Bartle Bogle Hegarty
Production Company Ivory
Campaign Everybody Technology
Advertiser Royal London Society for the Blind
Brand RLSB
Date of First Broadcast/Publication 12/2012
Business Sector Racial/Ethnic/Minority/Disability Awareness
Problem

Technology allows us to do more, experience more and achieve more. But currently the benefits aren’t universally shared. Mainstream products are too often designed without disabled users in mind.
RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential. 

Story

In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking’s call for Everybody Technology.

The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad 

Philosophy

Promote the Everybody Technology initiative by creating an online film 

Media Type Web Film / Viral
Creative Team Ms. Mareka Carter
Creative Team Ms. Kimberley Gill
Director Dan Lowe
Director of Photography Carl Burke
Producer Rowland Kimber
Account Director Ms. Brenda Frixa
Agency Producer Roz Prentice
Advertising Manager Julian Dailly
Advertising Manager Niki Gomez
Strategy Director Ms. Agathe Guerrier

Recent Work