Bartle Bogle Hegarty, London Follow Update

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  • United Kingdom
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RLSB - "Everybody Technology" - Bartle Bogle Hegarty

  • Everybody Technology
  • RLSB
  • Royal London Society for the Blind
  • Bartle Bogle Hegarty
  • United Kingdom
  • Everybody Technology
Product CategoryRacial/Ethnic/Minority/Disability Awareness
Date of First Broadcast/PublicationDecember 2012
Media TypeWeb Film / Viral
Production Company Ivory
Creative Team Mareka Carter
Creative Team Kimberley Gill
Director Dan Lowe
Director of Photography Carl Burke
Producer Rowland Kimber
Account Director Brenda Frixa
Agency Producer Roz Prentice
Advertising Manager Julian Dailly
Advertising Manager Niki Gomez
Strategy Director Agathe Guerrier

Story

In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking's call for Everybody Technology.

The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad 

Concept

Promote the Everybody Technology initiative by creating an online film 

Problem

Technology allows us to do more, experience more and achieve more. But currently the benefits aren't universally shared. Mainstream products are too often designed without disabled users in mind.
RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential.