Bartle Bogle Hegarty, London
- 60 Kingly Street Soho
- London W1B 5DS
- United Kingdom
- Phone: 020 7734 1677
- Fax: 020 7437 3666
- Country Phone Code: 44
- Website: www.bartleboglehegarty.com
RLSB - “Everybody Technology”
Royal London Society for the Blind| Title | Everybody Technology |
| Agency | Bartle Bogle Hegarty |
| Advertiser | Royal London Society for the Blind |
| Brand | RLSB |
| Product Category | Racial/Ethnic/Minority/Disability Awareness |
| Campaign Name | Everybody Technology |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | December, 2012 |
| Media Type | Web Film / Viral |
| Creative Team | Mareka Carter |
| Creative Team | Kimberley Gill |
| Director | Dan Lowe |
| Director of Photography | Carl Burke |
| Producer | Rowland Kimber |
| Account Director | Brenda Frixa |
| Agency Producer | Roz Prentice |
| Advertising Manager | Julian Dailly |
| Advertising Manager | Niki Gomez |
| Strategy Director | Agathe Guerrier |
| Production Company | Ivory |
Story
In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking's call for Everybody Technology.
The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad
Concept
Promote the Everybody Technology initiative by creating an online film
Problem
Technology allows us to do more, experience more and achieve more. But currently the benefits aren't universally shared. Mainstream products are too often designed without disabled users in mind.
RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential.
