Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

Title "You Vs Unconditional Love"
Agency Bartle Bogle Hegarty
Animation Passion Pictures
Campaign You Vs Unconditional Love
Advertiser Barclays
Brand Barclays
Date of First Broadcast/Publication 1/2013
Business Sector Banking & Financial Services, Investments, Stock Brokers
LanguageEnglish
Story

The film examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests. 

Philosophy

On Saturday 12th January, Barclays will launch a TV advert to promote its innovative ‘Family Springboard’ mortgage. This new product allows parents to put their savings towards their loved ones mortgage and get their money back, with interest, after 3 years.

The humorous new campaign signals a more emotive approach for the brand. Voiced by Jim Broadbent, it demonstrates how Barclays is listening to its customers, recognises their financial dilemmas and has the products, tools & services to help resolve them. They call this You-Shaped Banking. 

Media Type Television
Length60 seconds
Post Production The Mill NY
Sound Design Company Factory
Executive Creative Director Mr. Nick Gill
Creative Director Mr. David Kolbusz
Creative Director Mr. Dominic Goldman
Director Mr. Guy Shelmerdine
Production Company Smuggler
Production Company Producer Mr. Ruben Mercadal
Production Company Producer Gustav Geldenhuys
Director of Photography Mr. Martin Ruhe
Executive Producer Mr. Fergus Brown
Account Director Mr. George Scotland
Media Mr. Neil Small
Photography production Ms. Debra Ladd

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