|Title||"You Vs Unconditional Love"|
|Agency||Bartle Bogle Hegarty|
|Campaign||You Vs Unconditional Love|
|Date of First Broadcast/Publication||1/2013|
|Business Sector||Banking & Financial Services, Investments, Stock Brokers|
The film examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests.
On Saturday 12th January, Barclays will launch a TV advert to promote its innovative ‘Family Springboard’ mortgage. This new product allows parents to put their savings towards their loved ones mortgage and get their money back, with interest, after 3 years.
The humorous new campaign signals a more emotive approach for the brand. Voiced by Jim Broadbent, it demonstrates how Barclays is listening to its customers, recognises their financial dilemmas and has the products, tools & services to help resolve them. They call this You-Shaped Banking.
|Post Production||The Mill NY|
|Sound Design Company||Factory|
|Executive Creative Director||Mr. Nick Gill|
|Creative Director||Mr. David Kolbusz|
|Creative Director||Mr. Dominic Goldman|
|Director||Mr. Guy Shelmerdine|
|Production Company Producer||Mr. Ruben Mercadal|
|Production Company Producer||Gustav Geldenhuys|
|Director of Photography||Mr. Martin Ruhe|
|Executive Producer||Mr. Fergus Brown|
|Account Director||Mr. George Scotland|
|Media||Mr. Neil Small|
|Photography production||Ms. Debra Ladd|