Bartle Bogle Hegarty, London Follow Update

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Barclays - "You Vs Unconditional Love" - Bartle Bogle Hegarty

  • You Vs Unconditional Love
  • Barclays
  • Barclays
  • Bartle Bogle Hegarty
  • United Kingdom
  • You Vs Unconditional Love
Product CategoryBanking & Financial Services, Investments, Stock Brokers
LanguageEnglish
Date of First Broadcast/PublicationJanuary 12, 2013
Media TypeTelevision
Length60 Seconds
Animation Passion Pictures
Post Production The Mill NY
Sound Design Company Factory
Executive Creative Director Nick Gill
Creative Director David Kolbusz
Creative Director Dominic Goldman
Director Guy Shelmerdine
Production Company Smuggler
Production Company Producer Ruben Mercadal
Production Company Producer Gustav Geldenhuys
Director of Photography Martin Ruhe
Executive Producer Fergus Brown
Account Director George Scotland
Photography production Debra Ladd
Media Neil Small

Story

The film examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests. 

Concept

On Saturday 12th January, Barclays will launch a TV advert to promote its innovative ‘Family Springboard’ mortgage. This new product allows parents to put their savings towards their loved ones mortgage and get their money back, with interest, after 3 years.

The humorous new campaign signals a more emotive approach for the brand. Voiced by Jim Broadbent, it demonstrates how Barclays is listening to its customers, recognises their financial dilemmas and has the products, tools & services to help resolve them. They call this You-Shaped Banking.