Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: (+44) 020 7734 1677
  • Fax: (+44) 020 7437 3666

Axe Apollo - "Lifeguard" - Bartle Bogle Hegarty

  • Lifeguard
  • Axe Apollo
  • Unilever
  • Bartle Bogle Hegarty
  • United Kingdom
  • AASA
Product NameAXE Apollo Space Academy
Product CategoryToiletries
MarketUnited States
Date of First Broadcast/PublicationFebruary 3, 2013
Media TypeTelevision
Length60 Seconds
Awards Advertising Creative Circle Awards, 2014 (Silver) for Best TV, Campaign
The New York Festivals International Advertising Awards in All Media, 2014 (Second Prize Award Campaign ) for Cosmetics, Beauty Aids & Tolietries
The New York Festivals International Advertising Awards in All Media, 2014 (Third Prize Award) for Direction
Cannes Lions International Festival of Creativity, 2013 (Bronze Lion Campaign) for Cosmetics & Beauty
Production Company Biscuit Filmworks USA
Post Production Framestore
Music Human
Sound Design Company Grand Central Sound Studios
Sound Design Company Phaze UK
Creative Director David Kolbusz
Creative Team Wesley Hawes
Creative Team Gary McCreadie
Creative Team Diego Oliveira
Creative Team Caio Giannella
Director Tim Godsall
Director of Photography Jess Hall
Producer Rick Jarjoura
Executive Producer Orlando Wood
Account Director Tom Murphy
Agency Producer Ruben Mercadal
Agency Producer George Ancock
Account Manager Jennifer Omran
Advertising Manager Tomas Marcenaro
Advertising Manager Jim Brennan
Advertising Manager Michael Coden
Head of Strategy Jonathan Bottomley
Strategic Business Lead Ngaio Pardon
Strategy Director Tim Jones
Sound Mixing Raja Sehgal


Based on the insight that all girls love a hero, Axe is planning to turn regular guys into real-life legends by sending them into space with the Axe Apollo Space Academy.