Axe Apollo - “Lifeguard”
Unilever
| Title | Lifeguard |
| Agency | Bartle Bogle Hegarty |
| Advertiser | Unilever |
| Brand | Axe Apollo |
| Product Name | AXE Apollo Space Academy |
| Product Category | Toiletries |
| Campaign Name | AASA |
| Market | United States |
| Country of Production | United Kingdom |
| Language | English |
| Date of First Broadcast/Publication | February 3, 2013 |
| Media Type | Television |
| Length | 60 Seconds |
| Creative Director |
David Kolbusz |
| Creative Team |
Wesley Hawes |
| Creative Team |
Gary McCreadie |
| Creative Team |
Diego Oliveira |
| Creative Team |
Caio Giannella |
| Director |
Tim Godsall |
| Director of Photography |
Jess Hall |
| Producer |
Rick Jarjoura |
| Executive Producer |
Orlando Wood |
| Account Director |
Tom Murphy |
| Agency Producer |
Ruben Mercadal |
| Agency Producer |
George Ancock |
| Account Manager |
Jennifer Omran |
| Advertising Manager |
Tomas Marcenaro |
| Advertising Manager |
Jim Brennan |
| Advertising Manager |
Michael Coden |
| Head of Strategy |
Jonathan Bottomley |
| Strategic Business Lead |
Ngaio Pardon |
| Strategy Director |
Tim Jones |
| Sound Mixing |
Raja Sehgal |
| Production Company |
Biscuit Filmworks USA |
| Post Production |
Framestore |
| Music |
Human |
| Sound Design Company |
Phaze UK |
| Sound Design Company |
Grand Central Studios |
Story
Based on the insight that all girls love a hero, Axe is planning to turn regular guys into real-life legends by sending them into space with the Axe Apollo Space Academy.
