Bartle Bogle Hegarty

London, United Kingdom

Full Service

TitleR8 V10
Agency
Campaign Evolution on the outside, Revolution on the inside
Advertiser Audi
Brand Audi
Date of First Broadcast/Publication
Product R8 V10
Business Sector Cars
Story

By downloading the free image-recognition app, Blippar, users will be able to point their phone at print and poster advertisements of the car, instantly bringing 2D photographs to life with a film that automatically starts playing on their handset.

Media Type Print

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