Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: (+44) 020 7734 1677
  • Fax: (+44) 020 7437 3666

Vigorsol - "Captain Ice " - Bartle Bogle Hegarty

  • Captain Ice
  • Vigorsol
  • Vigorsol
  • Bartle Bogle Hegarty
  • Italy
  • Captain Ice
Product CategoryChewing-Gum
Date of First Broadcast/PublicationMarch 11, 2013
Media TypeTelevision & Cinema
Length60 Seconds
Awards Grand Prix Pubblicità Italia, 2013 (Leader/Outsider) for
Production Company Stink Paris
Special Effects / VFX MPC LA
Creative Director Marc Hatfield
Creative Team Felipe Guimaraes
Creative Team Lambros Charalambous
Director Rafael López Saubidet
Producer Natalie Parish
Producer Debbie Ninnis
Head of Production Ray Coates
Strategic Planner Ben Shaw
Assistant Agency Producer Katie Burkes
Editor Andy McGraw
Others Marco Seregni
Team Director Tom Woodhead
Strategic Business Lead Richard Lawson
Team Manager Leo Sloley
VFX Producer Chris Allen
VFX Supervisor Richard McKeand
VFX Supervisor Anthony Bloor
Sound Design Sam Ashwell at 750MPH
Sound Mixing Sam Ashwell at 750MPH


BBH has created Captain Ice - the unlikely hero who believes he has the power to defeat a huge fire breathing lava monster. Unwittingly, Captain Ice’s first attempt to extinguish the monster with his icy breath fails spectacularly, requiring him to look for backup. He finds it in a supermarket in the form of Air Action Vigorsol, but only after a few trials & tribulations trying to get to it. In the end he eats the gum, blows out the monster, but doesn’t quite get the girl.