Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

TitleCaptain Ice
Agency
Campaign Captain Ice
Advertiser Vigorsol
Brand Vigorsol
Date of First Broadcast/Publication
Business Sector Chewing-Gum
LanguageEnglish
Story

BBH has created Captain Ice - the unlikely hero who believes he has the power to defeat a huge fire breathing lava monster. Unwittingly, Captain Ice’s first attempt to extinguish the monster with his icy breath fails spectacularly, requiring him to look for backup. He finds it in a supermarket in the form of Air Action Vigorsol, but only after a few trials & tribulations trying to get to it. In the end he eats the gum, blows out the monster, but doesn’t quite get the girl. 

Media Type Television & Cinema
Length
Production Company
Special Effects / VFX
Creative Director
Creative Team
Creative Team
Director
Producer
Producer
Head of Production
Strategic Planner
Assistant Agency Producer
Editor
Other
Team Director
Strategic Business Lead
Team Manager
VFX Producer
VFX Supervisor
VFX Supervisor
Sound Design
Sound Mixing

Recent Work