Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

Title "Captain Ice "
Agency Bartle Bogle Hegarty
Campaign Captain Ice
Advertiser Vigorsol
Brand Vigorsol
Date of First Broadcast/Publication 3/2013
Business Sector Chewing-Gum

BBH has created Captain Ice - the unlikely hero who believes he has the power to defeat a huge fire breathing lava monster. Unwittingly, Captain Ice’s first attempt to extinguish the monster with his icy breath fails spectacularly, requiring him to look for backup. He finds it in a supermarket in the form of Air Action Vigorsol, but only after a few trials & tribulations trying to get to it. In the end he eats the gum, blows out the monster, but doesn’t quite get the girl. 

Media Type Television & Cinema
Length60 seconds
Production Company Stink Paris
Special Effects / VFX MPC LA
Creative Director Mr. Marc Hatfield
Creative Team Felipe Guimaraes
Creative Team Lambros Charalambous
Director Mr. Rafael López Saubidet
Producer Ms. Natalie Parish
Producer Debbie Ninnis
Head of Production Mr. Ray Coates
Strategic Planner Mr. Ben Shaw
Assistant Agency Producer Ms. Katie Burkes
Editor Mr. Andy McGraw
Others Mr. Marco Seregni
Team Director Mr. Tom Woodhead
Strategic Business Lead Mr. Richard Lawson
Team Manager Mr. Leo Sloley
VFX Producer Mr. Chris Allen
VFX Supervisor Mr. Richard McKeand
VFX Supervisor Anthony Bloor
Sound Design Sam Ashwell at 750MPH
Sound Mixing Sam Ashwell at 750MPH

Recent Work