Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
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The Guardian - "One Woman, a Nation Divided" - Bartle Bogle Hegarty

  • One Woman, a Nation Divided
  • The Guardian
  • Guardian Media Group
  • Bartle Bogle Hegarty
  • United Kingdom
  • Thatcher
Product CategoryNewspapers, Magazines, Books
Date of First Broadcast/PublicationApril 12, 2013
Media TypePrint
Awards D&AD Awards / Yellow Pencil, 2014 (Nomination) for Tactical Press Advertising
Advertising Creative Circle Awards, 2014 (Silver) for Craft, Best Art Direction
International ANDY Awards, 2014 (Gold) for Media
Advertising Creative Circle Awards, 2014 (Gold) for Best Press, single
Kinsale Shark Advertising Festival, 2013 (Gold) for Single Entry
Cannes Lions International Festival of Creativity, 2013 (Silver Lion Campaign) for Publications & Media
Executive Creative Director David Kolbusz
Creative Team Peter Reid
Creative Team Carl Broadhurst
Creative Team Simon Pearse
Creative Team Emmanuel Saint M'leux
Creative Team Harry Orton
Creative Team Robin Warman
Producer Aine Donovan
Typographer James Townsend
Strategic Business Lead Ngaio Pardon
Chief Strategy Officer Jason Gonsalves
Team Director Jon Barnes
Team Manager Lucy Nebel


A tactical press ad to promote Posy Simmond's take on Thatcher's life in this Saturday's Guardian newspaper. Featuring the line 'One woman, a nation divided', the ad plays on the nation's divided opinion towards Thatcher.