Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: 020 7734 1677
  • Fax: 020 7437 3666

Axe - "The Clean Cut Look" - Bartle Bogle Hegarty

  • The Clean Cut Look
  • Axe
  • Unilever
  • Bartle Bogle Hegarty
  • United Kingdom
  • Hair Tutorials
Product NameClean cut pommade
Product CategoryHair Care Products
MarketFrance
Date of First Broadcast/PublicationSeptember 2013
Media TypeTelevision
Length93 Seconds
Editing Company Cut + Run LA
Sound Factory Studios
Executive Creative Director David Kolbusz
Creative Director Gary McCreadie
Creative Director Wesley Hawes
Creative Team Harry Orton
Creative Team Robin Warman
Creative Team Mark Lewis
Creative Team Matt Fitch
Director Nick Jasenovic
Production Company Caviar
Director of Photography Ben Todd
Producer Neil Cray
Executive Producer Anna Smith
Account Director Heather Cuss
Account Director Roxane Gergaud
Agency Producer Glenn Paton
Account Manager Cressida Holmes-Smith
Post Production Framestore
Editor Sam Jones
Advertising Manager Dean Aragon
Strategic Business Lead Ngaio Pardon
Strategy Director Jonathan Bottomley

Story

The Hair Tutorials aim to educate guys who think hair tutorials are just for girls. The four comedic films demonstrate how to achieve the messy, spiked, clean and natural look - in typical AXE style, of course. 

Concept

The creative idea, ‘First Impressions Count’, highlighted the importance of well styled hair when meeting that special someone for the first time.

After encouraging guys to buy the hair styling range, AXE is now launching a campaign to help guys get the best results from the products. 

Problem

Get guys to choose, use and buy Axe hair products and help them to get the best results