Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

Title "The Messy Look"
Agency Bartle Bogle Hegarty
Campaign Hair Tutorials
Advertiser Unilever
Brand Axe
Date of First Broadcast/Publication 9/2013
Business Sector Hair Care Products

Get guys to choose, use and buy Axe hair products and help them to get the best results 


The Hair Tutorials aim to educate guys who think hair tutorials are just for girls. The four comedic films demonstrate how to achieve the messy, spiked, clean and natural look - in typical AXE style, of course. 


The creative idea, ‘First Impressions Count’, highlighted the importance of well styled hair when meeting that special someone for the first time.

After encouraging guys to buy the hair styling range, AXE is now launching a campaign to help guys get the best results from the products. 

Media Type Television
Length63 seconds
Market France
Editing Company Cut + Run LA
Post Production Framestore
Sound Factory Studios
Executive Creative Director Mr. David Kolbusz
Creative Director Mr. Gary McCreadie
Creative Director Mr. Wesley Hawes
Creative Team Mr. Harry Orton
Creative Team Mr. Robin Warman
Creative Team Mr. Mark Lewis
Creative Team Mr. Matt Fitch
Director Mr. Nick Jasenovic
Production Company Caviar
Director of Photography Mr. Ben Todd
Producer Mr. Neil Cray
Executive Producer Ms. Anna Smith
Account Director Heather Cuss
Account Director Roxane Gergaud
Agency Producer Mr. Glenn Paton
Account Manager Cressida Holmes-Smith
Editor Mr. Sam Jones
Advertising Manager Mr. Dean Aragon
Strategic Business Lead Mr. Ngaio Pardon
Strategy Director Mr. Jonathan Bottomley

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