The Hair Tutorials aim to educate guys who think hair tutorials are just for girls. The four comedic films demonstrate how to achieve the messy, spiked, clean and natural look - in typical AXE style, of course.
The creative idea, ‘First Impressions Count’, highlighted the importance of well styled hair when meeting that special someone for the first time.
After encouraging guys to buy the hair styling range, AXE is now launching a campaign to help guys get the best results from the products.
Get guys to choose, use and buy Axe hair products and help them to get the best results