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Bartle Bogle Hegarty Creative Work

TitleThe Messy Look
Agency
Campaign Hair Tutorials
Advertiser Unilever
Brand Axe
Date of First Broadcast/Publication
Business Sector Hair Care Products
Story

The Hair Tutorials aim to educate guys who think hair tutorials are just for girls. The four comedic films demonstrate how to achieve the messy, spiked, clean and natural look - in typical AXE style, of course. 

Philosophy

The creative idea, ‘First Impressions Count’, highlighted the importance of well styled hair when meeting that special someone for the first time.

After encouraging guys to buy the hair styling range, AXE is now launching a campaign to help guys get the best results from the products. 

Problem

Get guys to choose, use and buy Axe hair products and help them to get the best results 

Media Type Television
Length
Market France
Editing Company
Post Production Framestore
Sound Factory Studios
Executive Creative Director
Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
Director
Production Company
Director of Photography
Producer
Executive Producer
Account Director
Account Director
Agency Producer
Account Manager
Editor
Advertising Manager
Strategic Business Lead
Strategy Director

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