Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: (+44) 020 7734 1677
  • Fax: (+44) 020 7437 3666

St John Ambulance - "Save the Boy" - Bartle Bogle Hegarty

  • Save the Boy
  • St John Ambulance
  • St John Ambulance
  • Bartle Bogle Hegarty
  • United Kingdom
  • Save the Boy
Product CategoryMedical Equipment
Date of First Broadcast/PublicationSeptember 16, 2013
Media TypeTelevision
Length62 Seconds
Awards The APA Show / APA 50, 2014 (2014 APA Collection) for
Advertising Creative Circle Awards, 2014 (Silver) for Best Charity/Public Service Film
Advertising Creative Circle Awards, 2014 (Silver) for Best TV, Single
Special Effects / VFX Adam Crocker
Editing Company Final Cut
Post Production MPC LDN
Sound Factory
Creative Team Rob Ellis
Creative Team Alex Ball
Director Dougal Wilson
Production Company Blink
Production Company Producer Ewen Brown
Director of Photography Lasse Frank
Producer Nathalie Parish
Executive Producer James Studholme
Account Manager Lauren Blunden
Editor Joe Guest
Editor Paul Moth
Colorization Jean-Clement Soret
Colorization James Tillet
Special Effects / VFX Josh King
Special Effects / VFX Tom Harding
Sound Sam Robson
Advertising Manager Sue Killen
You can be the difference between life and death


A boy and his father play in a garden as a woman, who we assume to be the mother, seemingly looks on through the kitchen window. The boy climbs a tree but a branch breaks and he falls to the earth with a sickening thud. The shocked woman runs out of the kitchen as we hear that she is a St John Ambulance volunteer, with the first aid knowledge to save lives. But as she reaches the garden we realise she has no connection to the boy and his father after all but has rushed out to take her washing in from the rain…meanwhile in the empty park the boy is unconscious with the dad screaming for help, as viewers are implored to find out how to save the boy.