Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

Title "Save the Boy"
Agency Bartle Bogle Hegarty
Editing Company Final Cut
Post Production MPC LDN
Campaign Save the Boy
Advertiser St John Ambulance
Brand St John Ambulance
Date of First Broadcast/Publication 9/2013
Business Sector Medical Equipment

A boy and his father play in a garden as a woman, who we assume to be the mother, seemingly looks on through the kitchen window. The boy climbs a tree but a branch breaks and he falls to the earth with a sickening thud. The shocked woman runs out of the kitchen as we hear that she is a St John Ambulance volunteer, with the first aid knowledge to save lives. But as she reaches the garden we realise she has no connection to the boy and his father after all but has rushed out to take her washing in from the rain…meanwhile in the empty park the boy is unconscious with the dad screaming for help, as viewers are implored to find out how to save the boy. 

Tagline You can be the difference between life and death
Media Type Television
Length62 seconds
Special Effects / VFX Adam Crocker
Sound Factory
Creative Team Mr. Rob Ellis
Creative Team Mr. Alex Ball
Director Mr. Dougal Wilson
Production Company Blink
Production Company Producer Mr. Ewen Brown
Director of Photography Mr. Lasse Frank
Producer Nathalie Parish
Executive Producer Mr. James Studholme
Account Manager Lauren Blunden
Editor Mr. Joe Guest
Editor Paul Moth
Colorization Mr. Jean-Clement Soret
Colorization James Tillet
Special Effects / VFX Mr. Josh King
Special Effects / VFX Mr. Tom Harding
Sound Sam Robson
Advertising Manager Sue Killen

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