Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

TitleSave the Boy
Editing Company
Post Production
Campaign Save the Boy
Advertiser St John Ambulance
Brand St John Ambulance
Date of First Broadcast/Publication
Business Sector Medical Equipment
Tagline You can be the difference between life and death

A boy and his father play in a garden as a woman, who we assume to be the mother, seemingly looks on through the kitchen window. The boy climbs a tree but a branch breaks and he falls to the earth with a sickening thud. The shocked woman runs out of the kitchen as we hear that she is a St John Ambulance volunteer, with the first aid knowledge to save lives. But as she reaches the garden we realise she has no connection to the boy and his father after all but has rushed out to take her washing in from the rain…meanwhile in the empty park the boy is unconscious with the dad screaming for help, as viewers are implored to find out how to save the boy. 

Media Type Television
Special Effects / VFX
Sound Factory
Creative Team
Creative Team
Production Company
Production Company Producer
Director of Photography
Executive Producer
Account Manager
Special Effects / VFX
Special Effects / VFX
Advertising Manager

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