Bartle Bogle Hegarty London, United Kingdom Full Service

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Bartle Bogle Hegarty Creative Work

Title "Living Room Tour"
Agency Bartle Bogle Hegarty
Campaign Living Room Tour
Advertiser Bang & Olufsen (B&O)
Brand Bang & Olufsen
Date of First Broadcast/Publication 10/2013
Business Sector Corporate Communication
LanguageEnglish
Problem

Re-launch and re-position Bang & Olufsen by reasserting the brand’s unparalleled sound credentials 

Story

The first live event, launching on 15 October at 2pm UK time, will see Paul McCartney in conversation about the inspiration and influences behind his new album. The event will be streamed at bang-olufsen.com/mccartney and users can tweet #askmccartney for the chance to have their questions answered by McCartney himself. 

Philosophy

The new brand idea, ‘Great sound deserves Bang & Olufsen’, is rooted in the truth that sound is an important, emotional communicator. In a category where many are willing to compromise on quality, the campaign establishes the superiority of Bang & Olufsen by communicating that better quality leads to a heightened experience.

‘The Living Room Tour’ is the first iteration of Bang & Olufsen’s new brand positioning. The campaign, created by BBH London, is an on-going project where Bang & Olufsen brings the audience one step closer to the music and artists they love. The idea is built around a shared passion for great sound and the belief that great music deserves to be heard as the artist intended, which is only possible with the highest quality speakers. 

Media Type Interactive
More Information http://bang-olufsen.com/mccartney
Production Company Globe Productions
Creative Director Mr. Hamish Pinnell
Creative Team Ms. Sarah Watson
Creative Team Laura Osborne
Strategist Miss Carly Herman

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