Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: 020 7734 1677
  • Fax: 020 7437 3666

Bang & Olufsen - "Living Room Tour" - Bartle Bogle Hegarty

  • Living Room Tour
  • Bang & Olufsen
  • Bang & Olufsen (B&O)
  • Bartle Bogle Hegarty
  • United Kingdom
  • Living Room Tour
Product CategoryCorporate Communication
More Informationhttp://bang-olufsen.com/mccartney
LanguageEnglish
Date of First Broadcast/PublicationOctober 15, 2013
Media TypeInteractive
Production Company Globe Productions
Creative Director Hamish Pinnell
Creative Team Sarah Watson
Creative Team Laura Osborne
Strategist Carly Herman

Story

The first live event, launching on 15 October at 2pm UK time, will see Paul McCartney in conversation about the inspiration and influences behind his new album. The event will be streamed at bang-olufsen.com/mccartney and users can tweet #askmccartney for the chance to have their questions answered by McCartney himself. 

Concept

The new brand idea, ‘Great sound deserves Bang & Olufsen’, is rooted in the truth that sound is an important, emotional communicator. In a category where many are willing to compromise on quality, the campaign establishes the superiority of Bang & Olufsen by communicating that better quality leads to a heightened experience.

‘The Living Room Tour’ is the first iteration of Bang & Olufsen’s new brand positioning. The campaign, created by BBH London, is an on-going project where Bang & Olufsen brings the audience one step closer to the music and artists they love. The idea is built around a shared passion for great sound and the belief that great music deserves to be heard as the artist intended, which is only possible with the highest quality speakers. 

Problem

Re-launch and re-position Bang & Olufsen by reasserting the brand's unparalleled sound credentials