|Title||"Living Room Tour"|
|Agency||Bartle Bogle Hegarty|
|Campaign||Living Room Tour|
|Advertiser||Bang & Olufsen (B&O)|
|Brand||Bang & Olufsen|
|Date of First Broadcast/Publication||10/2013|
|Business Sector||Corporate Communication|
Re-launch and re-position Bang & Olufsen by reasserting the brand’s unparalleled sound credentials
The first live event, launching on 15 October at 2pm UK time, will see Paul McCartney in conversation about the inspiration and influences behind his new album. The event will be streamed at bang-olufsen.com/mccartney and users can tweet #askmccartney for the chance to have their questions answered by McCartney himself.
The new brand idea, ‘Great sound deserves Bang & Olufsen’, is rooted in the truth that sound is an important, emotional communicator. In a category where many are willing to compromise on quality, the campaign establishes the superiority of Bang & Olufsen by communicating that better quality leads to a heightened experience.
‘The Living Room Tour’ is the first iteration of Bang & Olufsen’s new brand positioning. The campaign, created by BBH London, is an on-going project where Bang & Olufsen brings the audience one step closer to the music and artists they love. The idea is built around a shared passion for great sound and the belief that great music deserves to be heard as the artist intended, which is only possible with the highest quality speakers.
|Production Company||Globe Productions|
|Creative Director||Mr. Hamish Pinnell|
|Creative Team||Ms. Sarah Watson|
|Creative Team||Laura Osborne|
|Strategist||Miss Carly Herman|