Bartle Bogle Hegarty, London Follow Update

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Guardian Global Development - "London-Lagos" - Bartle Bogle Hegarty

  • London-Lagos
  • Guardian Global Development
  • Guardian Media Group
  • Bartle Bogle Hegarty
  • United Kingdom
  • Global Development
Product CategoryOnline Press, Media & Information
Date of First Broadcast/PublicationOctober 2013
Media TypePrint
Executive Creative Director David Kolbusz
Associate Creative Director Carl Broadhurst
Associate Creative Director Peter Reid
Art Director Shelley Smoller
Copywriter Raphael Basckin
Production Company Producer Sally Green
Account Director Jon Barnes
Account Manager Fiona Buddery
Illustrator Jean-Marie Vives
Designer James Townsend
Advertising Manager Natalie Roper
Strategic Business Lead Ngaio Pardon
Strategy Director Agathe Guerrier
Digital Display Director Richard Atkins
Integrated Producer Bryony Dellow

Story

The creative uses well known 'first-world' global landmarks, forcing a visual comparison which allows the pace of the developing world to be made relative.

Problem

The Guardian Global Development site, which launched in 2010, aims to engage a global audience on present and future development issues. The site hosts comment from a range of voices around the globe, alongside news, debate, data and student resources.