Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

TitleLondon-Lagos
Agency
Campaign Global Development
Advertiser Guardian Media Group
Brand Guardian Global Development
Date of First Broadcast/Publication
Business Sector Online Press, Media & Information
Tagline Imagine if London was growing as fast as Lagos
Story

The creative uses well known ‘first-world’ global landmarks, forcing a visual comparison which allows the pace of the developing world to be made relative.

Problem

The Guardian Global Development site, which launched in 2010, aims to engage a global audience on present and future development issues. The site hosts comment from a range of voices around the globe, alongside news, debate, data and student resources.

Media Type Print
Executive Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Copywriter
Production Company Producer
Account Director
Account Manager
Illustrator
Designer
Advertising Manager
Strategic Business Lead
Strategy Director
Digital Display Director
Integrated Producer

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