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Bartle Bogle Hegarty Creative Work

Title "Sydney-Shanghai"
Agency Bartle Bogle Hegarty
Campaign Global Development
Advertiser Guardian Media Group
Brand Guardian Global Development
Date of First Broadcast/Publication 10/2013
Business Sector Online Press, Media & Information
Problem

The Guardian Global Development site, which launched in 2010, aims to engage a global audience on present and future development issues. The site hosts comment from a range of voices around the globe, alongside news, debate, data and student resources.

Story

The creative uses well known ‘first-world’ global landmarks, forcing a visual comparison which allows the pace of the developing world to be made relative.

Tagline Imagine if Sydney's harbour were doing as much business as Shanghai's
Media Type Print
Executive Creative Director Mr. David Kolbusz
Associate Creative Director Mr. Carl Broadhurst
Associate Creative Director Mr. Peter Reid
Art Director Shelley Smoller
Copywriter Mr. Raphael Basckin
Production Company Producer Ms. Sally Green
Account Director Mr. Jon Barnes
Account Manager Ms. Fiona Buddery
Illustrator Mr. Jean-Marie Vives
Designer Mr. James Townsend
Advertising Manager Ms. Natalie Roper
Strategic Business Lead Mr. Ngaio Pardon
Strategy Director Ms. Agathe Guerrier
Digital Display Director Richard Atkins
Integrated Producer Bryony Dellow

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