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Bartle Bogle Hegarty

London, United Kingdom
Full Service

Bartle Bogle Hegarty Creative Work

Campaign Global Development
Advertiser Guardian Media Group
Brand Guardian Global Development
Date of First Broadcast/Publication
Business Sector Online Press, Media & Information
Tagline Imagine if Sydney's harbour were doing as much business as Shanghai's

The creative uses well known ‘first-world’ global landmarks, forcing a visual comparison which allows the pace of the developing world to be made relative.


The Guardian Global Development site, which launched in 2010, aims to engage a global audience on present and future development issues. The site hosts comment from a range of voices around the globe, alongside news, debate, data and student resources.

Media Type Print
Executive Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Production Company Producer
Account Director
Account Manager
Advertising Manager
Strategic Business Lead
Strategy Director
Digital Display Director
Integrated Production

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