Bartle Bogle Hegarty London, United Kingdom Advertising / Full Service / Integrated

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Bartle Bogle Hegarty Creative Work

Title "A World Apart"
Agency Bartle Bogle Hegarty
Production Company Academy Films
Campaign A World Apart
Advertiser Mothers 2 Mothers
Brand Mothers 2 Mothers
Date of First Broadcast/Publication 11/2013
Business Sector Charities, Foundations, Volunteers
Problem

To highlight that the transmission of HIV from mother-to-child is preventable, and to drive donations for the charity to extend their outreach in sub-saharan africa. 

Philosophy

Put Mothers 2 Mothers on the radar in the Western world by making the unfamiliar and unlikely scenario of mother-to-child transmission of HIV personal 

Media Type Web Film / Viral
Length95 seconds
Creative Director John Hegarty
Creative Team Ms. Shelley Smoler
Creative Team Mr. Raphael Basckin
Director Mr. Martin de Thurah
Production Company Producer Dominic Thomas
Executive Producer Mr. Simon Cooper
Agency Producer Ms. Michelle Kendrick
Agency Producer Jeremy Gleeson
Account Manager Ms. Morwenna White-Thomson
Advertising Manager Emma France
Strategy Director Ms. Anna Vogt

Recent Work