Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: (+44) 020 7734 1677
  • Fax: (+44) 020 7437 3666

Mothers 2 Mothers - "A World Apart" - Bartle Bogle Hegarty

  • A World Apart
  • Mothers 2 Mothers
  • Mothers 2 Mothers
  • Bartle Bogle Hegarty
  • United Kingdom
  • A World Apart
Product CategoryCharities, Foundations, Volunteers
Date of First Broadcast/PublicationNovember 26, 2013
Media TypeWeb Film / Viral
Length95 Seconds
Production Company Academy Films
Creative Director John Hegarty
Creative Team shelley smoler
Creative Team Raphael Basckin
Director Martin de Thurah
Production Company Producer Dominic Thomas
Executive Producer Simon Cooper
Agency Producer Michelle Kendrick
Agency Producer Jeremy Gleeson
Account Manager Morwenna White-Thomson
Advertising Manager Emma France
Strategy Director Anna Vogt

Concept

Put Mothers 2 Mothers on the radar in the Western world by making the unfamiliar and unlikely scenario of mother-to-child transmission of HIV personal 

Problem

To highlight that the transmission of HIV from mother-to-child is preventable, and to drive donations for the charity to extend their outreach in sub-saharan africa.