Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

TitleKFC Xmas - Come Together
Agency
Production Company
Editing Company
Sound
Campaign KFC Xmas
Advertiser KFC Corporation
Brand KFC
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
LanguageEnglish
Tagline Cause there’s one thing on which we all agree The delicious taste of KFC
Story

This film is a sweeping epic, shot like a music video. It shows various groups of people at Christmas, who would normally be at odds with each other, being brought together by the taste of KFC. The narrative is sung and performed by each character as we see their festive predicament.But this year they all come together over a bucket of KFC and put all their differences aside.

Philosophy

The Christmas campaign sees the launch of a new creative platform for KFC - Unity.
Togetherness is at the heart of the KFC experience.
Unlike any other food brand, KFC brings people together to share a unique and common taste.
The stresses and tensions of the holiday season provided fertile creative ground to launch this new idea 

Problem

KFC - the taste that unites at Christmas 

Media Type Television
Length
Artist
Music The Most Radicalist Black Sheep Music
Post Production Electric Theatre Collective
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Director
Production Company Producer
Director of Photography
Producer
Production Manager
Executive Producer
Account Director
Agency Producer
Account Manager
Post Production
Editor
Telecine
Special Effects / VFX
Sound Design Company
Advertising Manager
Advertising Manager
Strategic Business Lead
Strategy Director
Strategist
Deputy Executive Creative Director
Assistant Producer

Recent Work