Bartle Bogle Hegarty London, United Kingdom Advertising / Full Service / Integrated

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Bartle Bogle Hegarty Creative Work

Title "KFC Xmas - Come Together"
Agency Bartle Bogle Hegarty
Production Company Biscuit Filmworks UK
Editing Company Final Cut
Sound String and Tins
Campaign KFC Xmas
Advertiser KFC Corporation
Brand KFC
Date of First Broadcast/Publication 11/2013
Business Sector Restaurants & Fast Food
LanguageEnglish
Problem

KFC - the taste that unites at Christmas 

Story

This film is a sweeping epic, shot like a music video. It shows various groups of people at Christmas, who would normally be at odds with each other, being brought together by the taste of KFC. The narrative is sung and performed by each character as we see their festive predicament.But this year they all come together over a bucket of KFC and put all their differences aside.

Philosophy

The Christmas campaign sees the launch of a new creative platform for KFC - Unity.
Togetherness is at the heart of the KFC experience.
Unlike any other food brand, KFC brings people together to share a unique and common taste.
The stresses and tensions of the holiday season provided fertile creative ground to launch this new idea 

Tagline Cause there’s one thing on which we all agree The delicious taste of KFC
Media Type Television
Length150 seconds
Artist The Hot Sauce Posse
Music The Most Radicalist Black Sheep Music
Post Production Electric Theatre Collective
Creative Director Mr. Marc Hatfield
Art Director Mr. David Kolbusz
Art Director Mr. Chris Clarke
Copywriter Mr. David Kolbusz
Copywriter Mr. Matthew Moreland
Director Mr. Tim Godsall
Production Company Producer Ms. Amy Appleton
Director of Photography David Procter
Producer Ms. Rachel Hough
Production Manager Nicola Dempsey
Executive Producer Mr. Orlando Wood
Account Director Mr. Phil Baker
Agency Producer Ms. Rachel Hough
Account Manager Mr. Leo Sloley
Post Production Mr. Matt Williams
Editor Mr. Rick Russell
Telecine Aubrey Woodiwiss
Special Effects / VFX Giles Cheetham
Sound Designer Mr. Will Cohen
Advertising Manager Ms. Jennelle Tilling
Advertising Manager Ms. Meghan Farren
Strategic Business Lead Mr. Sian Cook
Strategy Director Mr. Ross Berthinussen
Strategist Mr. John Jones
Deputy Executive Creative Director Mr. David Kolbusz
Assistant Producer Ms. Vaia Ikonomou

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