Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: (+44) 020 7734 1677
  • Fax: (+44) 020 7437 3666

Axe - "Don't Rely on Fate / Soulmates" - Bartle Bogle Hegarty

  • Don't Rely on Fate / Soulmates
  • Axe
  • Unilever
  • Bartle Bogle Hegarty
  • United Kingdom
  • Soulmates
Product CategoryToiletries
Date of First Broadcast/PublicationApril 2014
Media TypeTelevision & Cinema
Length90 Seconds
Awards Kinsale Shark Advertising Festival, 2014 (Bronze) for Toiletries, cosmetics and beauty
The APA Show / APA 50, 2014 (2014 APA Collection) for
Production Company Biscuit Filmworks UK
Editing Company Final Cut
Sound Design Company Grand Central
Post Production Electric Theatre Collective
Music Company / Composer Leland Music
Executive Creative Director David Kolbusz
Creative Director Gary McCreadie
Creative Director Wesley Hawes
Creative Team Matt Fitch
Creative Team Mark Lewis
Director Tim Godsall
Production Company Producer Rick Jarjoura
Director of Photography Tim Hudson
Executive Producer Orlando Woods
Account Director Heather Cuss
Agency Producer Chris Watling
Agency Producer Vaia Ikonomou
Account Manager Amy Forster
Editor Rick Russell
Sound Designer Raja Sehgal
Advertising Manager Tomas Marcenaro
Advertising Manager Fernando Desouches
Advertising Manager Jeronimo Cadenas
Advertising Manager Michal Berski
Strategic Business Lead Ngaio Pardon
Strategy Director Agathe Guerrier
Strategy Director Tim Jones
Strategist Shadi Sarreshtehdarzadeh
Interactive Art Director Vinny Olimpio
Don’t rely on fate. All new AXE. Upgraded


The film is a love story that follows a guy who takes fate into his own hands to find his true love, in spite of any adversity. An optimistic take on romance, the film shows that soulmates do exist, but sometimes you need a little help to make it happen.