Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

Title "Don't Rely on Fate / Soulmates"
Agency Bartle Bogle Hegarty
Production Company Biscuit Filmworks UK
Editing Company Final Cut
Campaign Soulmates
Advertiser Unilever
Brand Axe
Date of First Broadcast/Publication 4/2014
Business Sector Toiletries

The film is a love story that follows a guy who takes fate into his own hands to find his true love, in spite of any adversity. An optimistic take on romance, the film shows that soulmates do exist, but sometimes you need a little help to make it happen. 

Tagline Don’t rely on fate. All new AXE. Upgraded
Media Type Television & Cinema
Length90 seconds
Sound Design Company Grand Central
Post Production Electric Theatre Collective
Music Company / Composer Leland Music
Executive Creative Director Mr. David Kolbusz
Creative Director Mr. Gary McCreadie
Creative Director Mr. Wesley Hawes
Creative Team Mr. Matt Fitch
Creative Team Mr. Mark Lewis
Director Mr. Tim Godsall
Production Company Producer Mr. Rick Jarjoura
Director of Photography Mr. Tim Hudson
Executive Producer Orlando Woods
Account Director Heather Cuss
Agency Producer Mr. Chris Watling
Agency Producer Ms. Vaia Ikonomou
Account Manager Ms. Amy Forster
Editor Mr. Rick Russell
Sound Designer Mrs. Raja Sehgal
Advertising Manager Mr. Tomas Marcenaro
Advertising Manager Fernando Desouches
Advertising Manager Jeronimo Cadenas
Advertising Manager Michal Berski
Strategic Business Lead Mr. Ngaio Pardon
Strategy Director Ms. Agathe Guerrier
Strategy Director Mr. Tim Jones
Strategist Shadi Sarreshtehdarzadeh
Interactive Art Director Vinny Olimpio

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