Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

Title "We'd Never Get a Job at FIFA"
Agency Bartle Bogle Hegarty
Campaign FIFA World Cup 2014
Advertiser Guardian Media Group
Brand Guardian
Date of First Broadcast/Publication 6/2014
Business Sector Newspapers, Magazines, Books

Fifa’s latest controversy around corruption and openness contrasts the organisation as the antithesis of everything the Guardian stands for and the opposite of the journalistic approach which will underpin their World Cup coverage. The Guardian’s coverage will look to provide the angles on the tournament and competing nations that other news organisations won’t, all in their unique editorial tone of voice.


With UK newspapers set to throw their weight firmly behind England, the Guardian will look to provide unbiased and rounded coverage of the tournament true to its principles of open journalism.


This is the first execution in a campaign which will feature graphic depictions of the flags of World Cup competing nations, offset with witty commentary and tactical messages.

Media Type Print
Market United Kingdom
Creative Director Mr. Peter Reid
Creative Director Mr. Carl Broadhurst
Creative Team Mr. Matthew Moreland
Creative Team Mr. Chris Clarke
Agency Producer Ms. Sally Green
Illustrator Mr. James Townsend

Recent Work