Bartle Bogle Hegarty

London, United Kingdom

Full Service

TitlePop-Up Book
Production Company
Production Company
Campaign Pop-Up Book
Advertiser Unilever
Brand Persil
Date of First Broadcast/Publication
Product Small & Mighty
Business Sector Cleaning Products, Soaps, Detergents
Tagline 1/2 the lorries, the packaging, the water
Philosophy Pop-Up Book builds on the charming tone of the original launch work and tells the story of Small & Mighty’s environmental benefits via a simple and child-relevant executional device.
Problem The objective of this campaign was to spell out the specific, positive benefits of using Small & Mighty in a way that consumers would readily understand and empathise with. The key message was that because Small & Mighty is 2x concentrated, it uses half the water to make it; half the packaging to put it in; and half the lorries to transport it.
Media Type Television
Market United Kingdom
Creative Director
Creative Team
Creative Team
Director of Photography
Account Planner
Agency Producer
Media Planner

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