AXE/Lynx - “Get In There”
Unilever
| Title | Get In There |
| Agency | Bartle Bogle Hegarty |
| Advertiser | Unilever |
| Brand | AXE/Lynx |
| Product Category | Toiletries |
| Campaign Name | Get In There |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | January 1, 2008 |
| Media Type | Mobile Advertising |
| Length | 155 Seconds |
| Awards |
D&AD Awards / Yellow Pencil, 2008 (Yellow Pencil) for Mobile Marketing/Mobile Marketing
|
| Creative Director |
Rosie Arnold |
| Creative Team |
Dean Woodhouse |
| Creative Team |
Hugo Bierschenk |
| Creative Team |
Andy Clough |
| Creative Team |
Richard McGrann |
| Creative Team |
Peter Sells |
| Account Planner |
Jonathan Bottomley |
| Account Planner |
Jason Gonsalves |
| Account Planner |
Jerome Courtial |
| Account Manager |
Rick Hirst |
| Account Manager |
Richard Lawson |
| Account Manager |
Kristin Goto |
| Production Company |
Preloaded |
Problem
To create a consistent long-term presence for the Axe brand on-line.
