When we set up BBH in 1982 we did so with some fundamental beliefs that have guided our company to this day. Most importantly, that outstanding strategic thinking linked to brilliant creative execution helps to create brand success. Our culture is one of difference: “When the world zigs, zag.” We look for a different approach, a different point of view, a different way of engaging consumers and a different creative idea. We look at the conventions of our client’s categories and try and find an answer that breaks those conventions giving them stand out, cut through and value for money. The marriage of strategy and creativity is as important and relevant in today’s modern communications landscape as it ever has been, and we have transformed and evolved our business to ensure that we can deliver both strategically and creatively, not just in traditional broadcast channels, but also in newer digital platforms and channels. A privately owned, independent agency we have been able to continue to invest in the areas that we believe are crucially important to the future of our business. We have built up a solid data capability to underpin our strategic discipline, and we have invested heavily in digital and technology experts who work closely with our creative department to inspire and realise creative ideas in a digital and technology driven age. Despite all of these changes and innovations, the way we work is still shaped by our central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today.
"When the world zigs, zag"
This philosophy was born out of the first print execution we ever produced back in 1982 to launch black Levi's. It became something of a model for our own business…and how we approach Client's problems always seeking to challenge the prevailing or conventional wisdom.
The philosophy has created moments in our own history when we decided to go against the grain of our industry. We were the first agency to become financially transparent. We were the first agency to create a micro network to serve global business. We were the first agency to recognise the need for channel planning to be at the heart of all creative development so we created a discipline called Engagement planning.
Engagement planning, not to be confused with media planning, is focused on understanding the consumer journey, bringing clarity to the roles different channels play in the marketing mix, identifying how brands can be built through interaction and participation, and most importantly using disruptive channel thinking to get to bigger ideas that deliver a step change in communication effectiveness.
At BBH, we believe in one central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today. And in an increasingly complex and competitive world, it will be truer still tomorrow. So everything we do and all our structures support that single thought.
BBH is not a typical agency network. We have deliberately limited ourselves to offices in six key regional centres -London for Europe, New York for North America, Singapore and Shanghai for Asia Pacific, Sao Paulo for Latin America and Mumbai for India. These five regional hubs can work independently or collectively, depending on the needs of the individual client. Our six-office structure allows us to focus on consumer similarities, operational efficiencies and the development of international or pan regional communication solutions for brands. Our priority is the creation of big ideas for brands; ideas that successfully engage, cross borders and unite consumers. Central to this model is the idea of operational flexibility.
1.BBH London, 60 Kingly Street, London W1B 5DS, UK.
2.BBH Singapore, 5 Magazine Road,03-03 Central Mall, Singapore 059571.
3.BBH Shanghai, 1F Building 2-3, 23 Shao Xing Road, Shaghai, China, 200020 4.BBH New York, 32 Avenue of the Americas, 19th floor, New York, NY 10013, USA.
5.Neogama/BBH, Av Mofarrej 1174, Vila Leopoldina, Sao Paulo SP, CEP:05311-000, Brasil 6. BBH Mumbai, 2nd floor The Amiya Building, Linking Road, Santacruz, Mumbai, 400054, India