When we set up BBH in 1982 we did so with some fundamental beliefs that have guided our company to this day. Most importantly, that outstanding strategic thinking linked to brilliant creative...read more
December 3, 2012
KFC is launching a new commercial as part of a £4m TV campaign called ‘Feel the Krush’, to promote Krushems, its range of thick and creamy drinks full of real bits of well-loved confectionery. The 60-second TV spot for Mint Aero Krushems – which launches on Monday 3rd December – has been choreographed by renowned Austrian artist Willi Dorner, and features acrobats from leading circus school ZipZap.
The ad, created by BBH and directed by multi-award winning director Bastian Glaessner, is inspired by Dorner’s ‘Bodies in Urban Spaces’ project, which is famous for featuring human bodies squeezed into nooks and crannies in towns and cities. In the commercial, ZipZap students dressed in an array of vibrant colours form a variety of weird and wonderful gravity-defying human structures in everyday urban locations such as bus stops and shop windows. The acrobats provide a dynamic and energizing way of bringing to life the feeling of having a Krushems, and the unique style of the advert reflects Krushems’ distinctive taste and texture.
ZipZap is a Cape Town-based circus school which provides free circus training to teenagers from disadvantaged backgrounds, including at-risk youth from townships around the city. The school plays an important role in the fight against HIV by empowering young people affected by the disease, and giving them the chance to express themselves through social circus.
Jennelle Tilling, Vice President of Marketing, KFC UK & Ireland, said:
“Krushems has become a £20m brand for us since it launched in 2010, and this campaign brings to life the fun and dynamic personality of the brand, as well as reflecting how it feels to experience the indulgent taste and intensity of the drink.
“ZipZap were a perfect partner for us because we too feel passionately about helping young adults by furnishing them with skills that will benefit them in the future. They do some inspirational work so we were delighted to work with them.”
The Krushems range is available in five flavours; Maltesers, Oreo, Strawberry Shortcake and Milkybar, and a new mint Aero flavoured thick and creamy drink full of real bits of mint Aero chocolate. The ‘Feel the Krush’ campaign will run into 2013, and will run across more new flavours throughout the year.
Since 2010, KFC Krushems has sponsored 4Music TV show The Crush, a monthly music hosted by T4 presenter Will Best, featuring music, news and interviews with the biggest names in pop music.