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December 18, 2012
Campaign utilises 3D printing to build personalised snowglobes in fight against homelessness
BBH has this week launched a website, www.homeforxmas.org, which aims to raise money for children’s charity Barnardo’s to help fund their work with young people and support the fight against homelessness this Christmas.
The campaign aims to remind people of the joy of being home for Christmas, at a time when thousands of young people spend the festive period without somewhere safe and stable to live.
Visitors to the site, which has been created by BBH with animation by The Mill, will be able to pledge a donation of as much or as little as they can (including a free to enter option) to help Barnardo’s in their fight against homelessness. In return, BBH will show their appreciation by selecting an entrant each day and making a snow globe containing a replica of their home. The site will be live until Friday 21st December.
The intricate scenes inside the snow globes will be designed by a skilled 3D designer, based on the winners’ own home and street. The designs will then be brought to life using a 3D printer. Visitors to the www.homeforxmas.org site will also be able to view a short film, which has been produced and directed by The Mill, about the 3D printing process.
Barnardo's works with homeless families as well as young people who are homeless or living in insecure accommodation. They help the most vulnerable and disadvantaged young people turn their lives around.
Dominic Goldman, Creative Director at BBH comments: ‘We wanted to help raise awareness for this terrible problem in a different way. The combination of a simple donation and address entry, in return for the possibility of a beautiful bespoke 3D printed snowglobe of your home, seemed appropriately festive and hopefully technologically fresh.’