Bartle Bogle Hegarty London, United Kingdom Advertising / Full Service / Integrated

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Basic Info

Core Competencies: Advertising / Full Service / Integrated

Founded in: 1982

Parent Company: BBH New York (New York, United States)

Employees: 1000

Awards: 725

Creative Work: 222

Clients: 30


Contact

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nigel Bogle

Nigel Bogle

Founding Partner

Phone: (+44) 020 7453 4005

Jim Carroll

Jim Carroll

Chairman

Phone: (+44) 020 7453 4873

Ben Fennell

Ben Fennell

CEO London

Phone: (+44) 02077341677

Nick Gill

Nick Gill

Executive Creative Director

Sir John Hegarty

Founding Partner Creative

Phone: (+44) 020 7453 4246

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

When we set up BBH in 1982 we did so with some fundamental beliefs that have guided our company to this day. Most importantly, that outstanding strategic thinking linked to brilliant creative...

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Bartle Bogle Hegarty

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nigel Bogle

Nigel Bogle

Founding Partner

Phone: (+44) 020 7453 4005

Jim Carroll

Jim Carroll

Chairman

Phone: (+44) 020 7453 4873

Ben Fennell

Ben Fennell

CEO London

Phone: (+44) 02077341677

Nick Gill

Nick Gill

Executive Creative Director

Sir John Hegarty

Founding Partner Creative

Phone: (+44) 020 7453 4246

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

New Audi campaign Heralds revolution in advertising

February 25, 2013

Augmented reality app Blippar showcases new generation Audi R8 on smartphones

Audi UK is launching its first-ever augmented-reality print advertising campaign, created by BBH. Smartphone users can get a closer look at the high performance, 550PS engine in the new generation Audi R8 V10 plus, and watch an exhilarating video of the supercar at full throttle.

By downloading the free image-recognition app, Blippar, users will be able to point their phone at print and poster advertisements of the car, instantly bringing 2D photographs to life with a film that automatically starts playing on their handset.

The innovative campaign - entitled 'Evolution on the outside, Revolution on the inside' - showcases beautifully shot images of the thumping 5.2-litre V10 FSI powerplant in full view with the rear body panels removed, and the accompanying Blipp film administers an aural adrenalin rush of flat-out acceleration from rest on a rolling road setup.

"The new Audi R8 V10 plus pushes boundaries in terms of performance and innovation, so naturally we wanted to communicate with our potential customers in a similarly ground-breaking manner," explains Kristian Dean, National Communications Manager for Audi UK.

"The use of Blippar technology allows people to interact immediately with the car, and get under its bonnet in a way they simply would not be able to do with a 2D advertisement alone. The new video content gives car enthusiasts the opportunity to hear the R8 V10 plus being taken to the red line.

"Augmented reality opens up a whole new world of marketing potential, and will only become more exciting as more brands embrace apps such as Blippar. Audi is proud to be one of the first major brands to utilise this new technology – an approach in keeping with the company philosophy of Vorsprung durch Technik."

The campaign will launch on Monday 25 February and comprises interactive press, outdoor and digital executions, supported by social media activity.