Bartle Bogle Hegarty

London, United Kingdom
Full Service

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Financial, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1982

Parent Company:

Employees: 1000

Awards: 744

Creative Work: 261

Clients: 40


Contact Information

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

Jon Peppiatt

Jon Peppiatt

Chairman

Phone: (+44) 20 7453 4324

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Financial, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1982

Parent Company:

Employees: 1000

Awards: 744

Creative Work: 261

Clients: 40

Bartle Bogle Hegarty

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

Jon Peppiatt

Jon Peppiatt

Chairman

Phone: (+44) 20 7453 4324

Campaign: Axe Hair Styling

Client: Axe/Lynx Campaign: Axe Hair Styling The brief: to launch the updated AXE hair styling range with a new proposition that brings the brand’s unique promise of attraction to the category. The creative idea, ‘First Impressions Count’ highlights the importance of well styled hair when meeting that special someone for the first time. The work features style conscious guys taking their time to get their hair just right in unexpected scenarios, needless to say, the women of their affections are suitably impressed. David Kolbusz, Deputy Executive Creative Director at BBH London, said: “We wanted to capture a simple truth about guys and their grooming habits. Whenever a man sees a woman he fancies, he tends to touch up his hair before making the initial approach. We dramatised this behaviour by setting it in the most extreme of circumstances.”