Bartle Bogle Hegarty

London, United Kingdom

Full Service

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Financial, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1982

Parent Company:

Employees: 1000

Awards: 762

Creative Work: 291

Clients: 40


Contact Information

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nic Manser

Nic Manser

New Business Director

Phone: (+44) 207 453 4087

Jon Peppiatt

Jon Peppiatt

Chairman

Phone: (+44) 20 7453 4324

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Financial, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1982

Parent Company:

Employees: 1000

Awards: 762

Creative Work: 291

Clients: 40

Bartle Bogle Hegarty

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nic Manser

Nic Manser

New Business Director

Phone: (+44) 207 453 4087

Jon Peppiatt

Jon Peppiatt

Chairman

Phone: (+44) 20 7453 4324

Penguin Partners with BBH for new storytime Hangout App on Google+

Penguin today announces the launch of an experimental app that encourages families to share storytime together in a new and interactive way, no matter where they are in the world.

Bringing the classic Ladybird tale Three Billy Goats Gruff to life, the Storytime Hangout app for Google+ augments special masks over the video feed in Google Hangouts, putting people at the heart of the storytelling experience, despite being in different locations. Children will see themselves transformed into their favourite characters and can act out the story while they read along with their parents, with the text displayed on screen. The app was developed by BBH London, a creative advertising agency. A video about the app can be seen here: www.youtube.com/watch?v=f1WNY9T9ja8

Anna Rafferty, MD of Penguin Digital, said “The experience of reading with children is so much more than just the text and the pictures on the page. It's the sound effects, the voices and the funny faces pulled when acting out a character that make it magical - and this app does that in a new and exciting way. While nothing will ever replace the act of snuggling up with a book and reading a story with a child, we're using technology to give it a twist, enabling it to happen at long-distances, and connecting stories and readers as Penguin has always done"

Greg Titica, Creative Director at BBH said: “Technology can be seen as the biggest enemy of modern days families, with every member glued to their own individual screen. Or technology can be seen as the most powerful tool, bringing every member of the family together. I would be happy if this app could generate lots of beautiful moments and tons of sweet dreams.”

For more information about Storytime Hangout, visit www.storytimehangout.com or follow Penguin on Google+ at https://plus.google.com/+PenguinBooksUK