Bartle Bogle Hegarty London, United Kingdom Full Service

Basic Info

Core Competencies: Full Service

Founded in: 1982

Parent Company: BBH New York (New York, United States)

Employees: 1000

Awards: 726

Creative Work: 233

Clients: 30


Contact

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nigel Bogle

Nigel Bogle

Founding Partner

Phone: (+44) 020 7453 4005

Jim Carroll

Jim Carroll

Chairman

Phone: (+44) 020 7453 4873

Ben Fennell

Ben Fennell

CEO London

Phone: (+44) 02077341677

Nick Gill

Nick Gill

Executive Creative Director

Sir John Hegarty

Founding Partner Creative

Phone: (+44) 020 7453 4246

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

Core Competencies: Full Service

Founded in: 1982

Parent Company: BBH New York (New York, United States)

Employees: 1000

Awards: 726

Creative Work: 233

Clients: 30

Bartle Bogle Hegarty

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nigel Bogle

Nigel Bogle

Founding Partner

Phone: (+44) 020 7453 4005

Jim Carroll

Jim Carroll

Chairman

Phone: (+44) 020 7453 4873

Ben Fennell

Ben Fennell

CEO London

Phone: (+44) 02077341677

Nick Gill

Nick Gill

Executive Creative Director

Sir John Hegarty

Founding Partner Creative

Phone: (+44) 020 7453 4246

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

The Full English gets a make over

July 25, 2013

Alpen, the Original Swiss Muesli, is gearing up for its biggest advertising campaign in recent years. The No. 1 Muesli brand in the UK is back on TV with a great new £1 million campaign. Created by advertising agency BBH and set against a picturesque Alpine backdrop, the new advert is a clever play on the traditional ‘Full English’ breakfast concept. Featuring four healthy, good-looking builders, the men are shown going into their local café and ordering ‘The Full Alpen.’ By drawing an analogy with builders in the UK, and their penchant for a fry-up, the advert subtly challenges men to swap their fry up for the delicious and luxurious taste of Alpen, crammed full of creamy rolled oats, hazelnuts, almonds and juicy raisins. The campaign will see the 30” advert air nationally on ITV, Channel 4 and Sky Media as well as on demand TV including 4oD and ITV player. The campaign promotes Alpen as a wholesome breakfast choice and showcases that every bowl is packed full of delicious, high-quality ingredients – providing a satisfying and tasty start to their day.