Bartle Bogle Hegarty London, United Kingdom Full Service

Basic Info

Core Competencies: Full Service

Founded in: 1982

Parent Company:

Employees: 1000

Awards: 726

Creative Work: 238

Clients: 30


Contact

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nigel Bogle

Nigel Bogle

Founding Partner

Phone: (+44) 020 7453 4005

Jim Carroll

Jim Carroll

Chairman

Phone: (+44) 020 7453 4873

Ben Fennell

Ben Fennell

CEO London

Phone: (+44) 02077341677

Nick Gill

Nick Gill

Executive Creative Director

Sir John Hegarty

Founding Partner Creative

Phone: (+44) 020 7453 4246

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

Core Competencies: Full Service

Founded in: 1982

Parent Company:

Employees: 1000

Awards: 726

Creative Work: 238

Clients: 30

Bartle Bogle Hegarty

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nigel Bogle

Nigel Bogle

Founding Partner

Phone: (+44) 020 7453 4005

Jim Carroll

Jim Carroll

Chairman

Phone: (+44) 020 7453 4873

Ben Fennell

Ben Fennell

CEO London

Phone: (+44) 02077341677

Nick Gill

Nick Gill

Executive Creative Director

Sir John Hegarty

Founding Partner Creative

Phone: (+44) 020 7453 4246

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

Guardian News & Media Unveils Ad Campaign For Guardian Jobs

Guardian News & Media (GNM) has today unveiled a new advertising campaign for Guardian Jobs.

The campaign, which has been devised by award-winning creative agency Bartle Bogle Hegarty (BBH), aims to position Guardian Jobs as the forward-thinking job solution for both recruiters and candidates with the new endline ‘Smarter People. Smarter Searches’.

The creative introduces a playful new mascot for the brand, created by the renowned illustrator Al Murphy, which will also feature on the Guardian Jobs website.

The marketing drive begins today (Thursday 26 September) with a two-week outdoor media campaign, run by CBS, across London Underground stations. It will also run across the Guardian, the Observer and theguardian.com, as well as in recruitment trade press.

The campaign will be supported by promotional activity including sampling of the Guardian and branded giveaways of Guardian Jobs tote bags and fliers at key London transport hubs.

Helen Bird, Sales Director, Guardian Jobs, said: “It's incredibly exciting to be going out into the market with such a fun and eye-catching campaign. Guardian Jobs is an innovative, cross-platform solution with a huge digital reach, which uniquely allows us to reach that elusive and all-important passive job seeking audience. This creative is very different to anything we've done in the past and gives our brand a fresh new look and feel that we hope will appeal to a wide range of switched-on jobseekers.”

David Kolbusz, Deputy Executive Creative Director, BBH, said: "Job searching can be a pretty daunting prospect. We wanted to create something that would bring a bit more humour and delight to the search. This campaign speaks to job seekers and recruiters as people, not just potential employees and employers. Hopefully it makes a change from the dry, technical world that often categorises the category.”