When we set up BBH in 1982 we did so with some fundamental beliefs that have guided our company to this day. Most importantly, that outstanding strategic thinking linked to brilliant creative...read more
October 15, 2013
On 15th October, Bang & Olufsen will present Paul McCartney in conversation about his NEW album, set for release on October 14th. NEW is Paul's first album of brand new recording material since 2007. McCartney's NEW album sees him working with producers Mark Ronson, Ethan Johns, Paul Epworth and Giles Martin for the first time ever. ‘The Living Room Tour’ will provide an opportunity for people from across the world to put their questions to Paul about writing the album, working with new producers and the recording process.
This exciting event will be the first instalment of ‘The Living Room Tour’ – an on-going project where Bang & Olufsen brings the audience one step closer to the music and artists they love. ‘The Living Room Tour’ will provide artists with space to share their love of music and talk about the nuances, inspiration and intentions behind their own sounds.
“We are excited to work with Paul McCartney – the world's most iconic musician.” Tue Mantoni, the CEO of Bang & Olufsen iterates. “Bang & Olufsen and Paul McCartney share an immense passion for great sound and we believe our brand is the perfect platform to convey his true intentions and emotions. With Bang & Olufsen you get the full experience.”
‘The Living Room Tour’ is built around this shared passion for great sound and the belief that great music deserves to be heard as the artist intended. This is only possible with the highest quality speakers and every single Bang & Olufsen product is meticulously designed to deliver immaculate sound quality in your home, with particular focus on the living room - the heart of the home and the room where our love of great sound is most apparent and most explored.
It is fitting that one of the greatest songwriters the world has ever heard, a man who has inspired generation after generation, has partnered with Bang & Olufsen, the original pioneer of high quality sound, for the launch of this exciting project. Great music, when it comes from the artists you love, is packed full of emotion and feeling. And they don’t come much greater than Paul McCartney.
Bang & Olufsen recently announced the launch of Immaculate Wireless Sound – Bang & Olufsen’s latest innovation in sound, design and technology, which will form the backbone for a launch of several new speaker products at the end of October.
NEW, already hailed by critics as McCartney's 'best album in decades' is available from October 14th.
Hear Paul McCartney talk live about the inspiration and influences behind his new album on October 15th, 2pm UK time at bang-olufsen.com/mccartney and tweet #askmccartney for your chance to have your question answered by Paul himself.