March 4, 2014
BBH London has launched an interactive fashion tool for the Guardian that allows people to explore the re carpet trends from last night’s Oscars ceremony.
Curated by the Guardian’s fashion team, including Fashion Editor Imogen Fox, the interactive tool helps users discover the latest outfits and styles from the 2014 Academy Awards, as well as taking a look back at Oscars’ fashion over the last decade. It also allows people to pick their own favourite looks, curate their own personalised fashion directory and share their 'Style Profile' with their friends.
Taking design inspiration from camera apertures, the tool enables users to filter dresses using various lenses such as colour, style, actor, designer and date. Users will be able to use build a collection of their favourite Oscars outfits, and then log in to share their ‘Style Profile’ with friends.