Bartle Bogle Hegarty London, United Kingdom Advertising / Full Service / Integrated

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Basic Info

Core Competencies: Advertising / Full Service / Integrated

Founded in: 1982

Parent Company: BBH New York (New York, United States)

Employees: 1000

Awards: 725

Creative Work: 222

Clients: 30


Contact

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nigel Bogle

Nigel Bogle

Founding Partner

Phone: (+44) 020 7453 4005

Jim Carroll

Jim Carroll

Chairman

Phone: (+44) 020 7453 4873

Ben Fennell

Ben Fennell

CEO London

Phone: (+44) 02077341677

Nick Gill

Nick Gill

Executive Creative Director

Sir John Hegarty

Founding Partner Creative

Phone: (+44) 020 7453 4246

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

When we set up BBH in 1982 we did so with some fundamental beliefs that have guided our company to this day. Most importantly, that outstanding strategic thinking linked to brilliant creative...

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Bartle Bogle Hegarty

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nigel Bogle

Nigel Bogle

Founding Partner

Phone: (+44) 020 7453 4005

Jim Carroll

Jim Carroll

Chairman

Phone: (+44) 020 7453 4873

Ben Fennell

Ben Fennell

CEO London

Phone: (+44) 02077341677

Nick Gill

Nick Gill

Executive Creative Director

Sir John Hegarty

Founding Partner Creative

Phone: (+44) 020 7453 4246

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

New KFC 'Rodeo' campaign

July 21, 2014

From Friday 18th July, KFC will launch a TV, out of home and social media campaign to promote the new Great American Bites range. The campaign invites people to taste the adventurous spirit of the states that inspired the three new flavours - Texas BBQ, Sweet Missouri Mustard, and Fiery Kansas Chilli.

The film, created by BBH London, will be released online and on social media on Friday, prior to the main TV launch on Monday 21st July. Based on the insight that KFC has the power to replenish, both physically and emotionally, ‘Rodeo’ tells the story of a real-life modern cowboy and his son. Times may have changed, but the action-packed nature of their lifestyle hasn’t. The film ends with the line ‘Reward your taste of adventure with KFC’s Great American Bites.’

Jeff Labbe, the Director, commented: “Our Hero Dad and Son had never stepped foot in front of a camera. The Dad has a Rodeo past and now spends his days rounding cattle on his Ranch. Three days after our shoot, our Son (Jeffrey Spur Lacasse) won the Novice Bareback Championship at the Calgary Stampede - the Biggest outdoor Rodeo in the world. The idea of being in front of a camera was probably a daring adventure for them, so in turn I guess that made perfect sense with the brief.”

Raphael Basckin, Creative at BBH, said "This was a wonderful opportunity to tell a universal human story, through a classic American lens."

The campaign is being activated on social media by Fabric. The film will be seeded online from Friday 18th July, with KFC’s Facebook fans being given a preview of the TV ad and exclusive content before it launches on TV on Monday. To promote the new menu, Fabric will also launch a social campaign that gives one lucky person the chance to win a holiday to America with a friend.

Earlier this year BBH and KFC launched ‘Bus’, the first piece of work under a new creative direction for the brand. This was followed in May with two new product films, ‘Stairs’ and ‘Quad’, which continued the move towards a more emotionally engaging style of advertising.

Activation of idea: TV, Out of Home, Social Media