June 1, 2012
It’s a big year for Great Britain and for Weetabix, Britain’s number one breakfast cereal, which will be getting Brits in the festive mood with its special edition ‘Fuel Britannia’ packs - a playful subversion of the British anthem title for ‘Rule Britannia’.
To mark the occasion BBH has created a tactical print campaign that will run this weekend ahead of the Queen’s Diamond Jubilee. The ad features three Weetabix carefully laid out on an ornate set of tableware from the bespoken fine china company Thomas Goode, which enjoys three Royal Warrants to supply the Royal Family. This is clearly a breakfast for somebody very special.
Weetabix also has the Royal Warrant of Approval from the Queen, testament to the provenance and quality of the brand. The Warrant has also been reintroduced to the Weetabix pack in line with the launch of the new ‘Fuel Britannia’ packs.
Francesca Davies, Weetabix Marketing Manager, said: “Weetabix is the best British breakfast for big, busy days. This Sunday is going to be a particularly busy day for her Majesty and we wanted to acknowledge that! We’re really proud of our British heritage, particularly as we’re celebrating our 80th birthday this year.”
The Fuel Britannia pack will be available for a limited time only, from May to July 2012 in all major supermarkets.